Woodbury Common to host 7-foot, 3-D pig to mark Year of the Pig
CENTRAL VALLEY, N.Y. (February 5, 2019) — Woodbury Common Premium Outlets recently kicked off the Lunar New Year with traditional Chinese entertainment and special sales to serve shoppers who visit the world’s foremost tourism destination for luxury and elite brands. Additionally, to celebrate the Year of the Pig, Woodbury Common will offer a special ambassador to welcome Chinese visitors.
盟猪 or Simon Pig, is a happy seven-foot, 3-D pig who will live at Desert Hills Premium Outlets, Las Vegas Premium Outlets and Woodbury Common Premium Outlets throughout the year, bringing extra luck to shoppers who stop to take a photo and post to social media. Customers who upload a photo to WeChat or Weibo using the hashtag “#盟猪购美#”, translation “Shop in the U.S. with Simon Pig” will have the chance to win special prizes throughout the year. Shoppers can also scan Simon Shopping Destination’s WeChat Mini Program QR code to receive center information on stores, restaurants and more.
Shoppers can find Simon Pig in Woodbury Common Premium Outlets’ Hudson Valley District outside of Market Hall.
“We wanted to create a fun photo opportunity at three popular tourism centers to drive social engagement with Chinese shoppers. We hope that our customers can share their shopping experience to inform all of their followers that Simon is the authority on shopping in the U.S.,” said Kristen Esposito, Vice President of Global Tourism Marketing at Simon Shopping Destinations. “We also want Simon Pig to spread good luck to our shoppers.”
Dozens of retailers will also offer special discounts to mark the Lunar New Year, and swag bags will be available for China Merchant Bank cardholders through Sunday, Feb. 13. These will be in addition to everyday savings of 25 to 65 percent at Woodbury Common Premium Outlets.
From Saturday, Feb. 9 through Sunday, Feb. 10, additional promotions to celebrate the holiday, including red envelope giveaways, will be available for shoppers through a partnership with Resorts World Catskills. A dumpling-making station will be set up in Market Hall from 2 to 4 p.m. on Sunday, Feb. 10.
Visitors are encouraged to sign up for the VIP Shopper Club to receive the latest updates and exclusive offers from the most sought-after retailers. Membership is free. To learn more, visit premiumoutlets.com/vip.
About Woodbury Common Premium Outlets
Conveniently accessed from New York City via the New York State Thruway at Exit 16, Woodbury Common Premium Outlets features 250 stores including Tory Burch, Celine, Nike, Bottega Veneta, Michael Kors, Burberry, Coach, The North Face and more, all at a savings of 25 percent to 65 percent every day. Market Hall offers a variety of dining opportunities including Chipotle, Pret A Manger, Pinkberry and more. To learn more, visit premiumoutlets.com/outlet/woodbury-common.
About Simon
Simon is a global leader in the ownership of premier shopping, dining, entertainment and mixed-use destinations and an S&P 100 company (Simon Property Group, NYSE: SPG). Our properties across North America, Europe and Asia provide community gathering places for millions of people every day and generate billions in annual sales. For more information, visit simon.com.
About Simon Premium Outlets®
The global Simon Premium Outlets portfolio offers exceptional brands at extraordinary savings through a diverse mix of luxury, designer and homeware retailers. Our Simon Premium Outlets in the United States, Puerto Rico, Canada, Japan, Malaysia, Mexico and South Korea are some of the most iconic and productive shopping destinations for residents and travelers including Woodbury Common (New York City), Orlando Premium Outlets, Desert Hills (Palm Springs), Las Vegas Premium Outlets and Wrentham Village Premium Outlets (Boston). For more information visit premiumoutlets.com or follow Premium Outlets on Facebook, Twitter, Instagram and Pinterest.
