Banking and Financial
Focus Media’s executives have deep experience in the banking sector, so we understand the intricacies and marketing needs of large financial organizations.
Choose Focus Media for its decades of experience in marketing banking products and services. We are a full-service agency with more than 25 years helping banks thrive in a highly competitive industry. Focus Media understands bank compliance too, yet knows the trends and has a youthful approach to marketing. We at Focus Media can help in your time of need with our expertise in public relations and crisis management. We are always a good resource for your marketing, design and pr needs.
Services Offered
- Advertising
- Branding
- Broadcast Production
- Crisis Management
- Design
- Direct Marketing
- Event Marketing
- Market Research
- Merger/Acquisition Marketing
- Public Relations
- Search Engine Marketing
- Strategic Marketing Planning
- Social Media
- Web Development
Clients Include
- Brinckerhoff & Neuville Insurance Group
- JGS Accounting
- KPMG
- Mid-Hudson Co-operative Insurance Co.
- Mid Hudson Valley Mortgage Bankers Association
- Rhinebeck Asset Management
- Rhinebeck Bank
- Walden Savings Bank
Contact Us
Meet the Team
Josh Sommers, President and Chief Executive Officer
Josh Sommers, a former veteran radio broadcaster, newspaper columnist and casino marketing executive, founded Focus Media, Inc. in 2002 with the aim of bringing Madison Avenue quality and innovation to his clients. Today, Focus Media is one of the largest public relations and marketing firms in New York outside Manhattan, and in recent years, has been recognized as one of the fastest growing agencies in the nation (PR WEEK).
Sommers serves as president and CEO of Focus Media, which celebrates more than 20 years of success. He advises world-renowned companies and their CEOs on crisis communications, public relations and marketing. Some of his work includes helping guide Resorts World Catskills in the site selection process for its casino resort in New York, and Simon Property Group in publicizing the redevelopment of Woodbury Common Premium Outlets, its flagship center. Sommers also served as a key consultant and lobbyist for the approvals of the $500 million LEGOLAND New York Resort.
Under Sommers’ leadership, Focus Media has won more than 200 national awards for marketing in health care, tourism and economic development. Sommers is also a known leader and promoter of economic development.
Despite the expanding reach of Focus Media, Sommers remains committed to his local community. He is First Vice Chairman of the Hudson Valley Economic Development Corp.; Past Chairman of Community Foundation of Orange and Sullivan; Past Chairman of the Sullivan County Partnership for Economic Development; and Past Board Member and Officer of the Orange County Chamber of Commerce. He has chaired many nonprofit galas raising hundreds of thousands of dollars for persons in need and cancer research.
In 2012, Sommers received the Walter A. Rhulen Award from the Sullivan County Partnership for Economic Development, the organization’s highest honor, for his leadership in economic development, philanthropy and commitment to the community. He also received the Pillar of the Community Award from Cornerstone Family Healthcare in 2014. Other honors include the Alice Dickinson Award from Rural Development Advisory Corporation (RDAC) and in 2020, he was the very first recipient of the Champion of the Chamber Award from the Orange County Chamber of Commerce.
JP McGuirk, Senior Vice President
Bringing nearly 30 years of marketing and public relations experience, J.P. McGuirk joined Focus Media in January 2015 as Vice President. In this role, McGuirk oversees business development, marketing, public relations, crisis communications and advertising needs for the agency’s clients.
Prior to joining Focus Media, McGuirk was the Director of Marketing for North East Dental Management (NEDM) in Paramus, N.J. He was responsible for all marketing and public relations activities for 57 practice locations and 14 brands. Previously, he has served as Director of Public Relations and Marketing for Catskill Regional Medical Center in Harris; the Assistant Vice President, marketing and communications lead for Endurance Services Limited in White Plains; and Assistant Vice President of Marketing at the Irwin Siegel Agency, Inc., in Rock Hill.
McGuirk was also a member of the Sullivan County Chamber of Commerce Board of Directors and served as chair of its Publicity Committee. He is a graduate of Siena College in Loudonville, N.Y., with a bachelor’s degree in marketing and management.
Emily Hilliard, Account Director
Emily Hilliard brings nearly a decade of experience in digital marketing and graphic design to Focus Media. Such diverse expertise enables her to strategize tactics and precise messaging tailored for each client – a partnership that identifies and maximizes a pathway to attain their goals.
Hilliard’s tenure as creative director at other marketing agencies, and partnering with clients across multiple industries, are a deep foundation for creating high-impact marketing content, video and social media campaigns that power engagement with specific target audiences.
Hilliard is a graduate of SUNY New Paltz with a bachelor’s of fine arts degree in graphic design. Outside of the office, Hilliard enjoys time with family, hiking and painting in her home art studio.
Kevin Green, Assistant Vice President
Kevin Green joined Focus Media in June 2012 as Senior Web & Graphic Designer, was promoted to Web Development Director in 2015 and most recently to Assistant Vice President. Green, who has extensive experience in the tourism, health care and banking industries, brings a variety of design and web development expertise to the agency. At Focus Media, he is responsible for managing all website design and development projects, however his versatility has allowed him to take on traditional design tasks as well.
Green previously served as art director of a Westchester-based public relations and advertising agency for 15 years, where he spearheaded design for clients’ advertising efforts, collateral materials, signage, corporate identity, email marketing and websites. In his time at Focus Media, Green has developed award winning materials for clients such as Orange County Tourism, Garnet Health, Healey Brothers, Mount Peter, Aurochemicals and more.
Green holds a master of science in Internet business systems from Mercy College and a bachelor of arts in advertising and public relations from Bloomsburg University. Outside the office, Green spends time with his family and sits on the board of directors for Hudson Valley Honor Flight.
Victor Coreas, Assistant Vice President & Creative Director
Victor Coreas joined Focus Media in May 2014 as Associate Art Director and was promoted to Art Director in January 2015. In his role as Art Director he oversees the agency’s graphic design team to maintain and grow the firm’s superior creative design standards. He works closely with account executives and the design department from a project’s creative conceptualization to its completion, ensuring that it adheres to design best practices and that it will appeal to and stimulate the client’s target audience.
Victor brings over 15 years of experience in branding, advertising and licensing. Working at agencies throughout Manhattan such as 4Sight Licensing, Icon Studios and Entertainment One, among others. With a wide range of industries and clients such as Macy’s, Cole Haan, Nickelodeon, Sam’s Club, Corcoran Group Real Estate and Major League Baseball, where he developed and implemented strategic repositioning and strong brand identity to increase market share. Victor adeptly applies his diverse experience to all creative projects at Focus Media.