Kingston, N.Y. (Dec. 22, 2010) – Ulster County has named Focus Media, Inc. as its agency of record for Ulster County Tourism.
The affirmative vote Tuesday by the County Legislature came after a formal Request for Proposal process in which Ulster County Tourism and tourism stakeholders intensively reviewed potential agencies, their backgrounds and services. Tourism is Ulster County’s largest industry, responsible for $475 million in economic activity and more than 8,000 jobs. In addition, the positive image of Ulster County is important to its other economic development efforts.
Focus Media is a regional, full-service advertising and public relations firm with extensive experience in tourism and hospitality, as well as other clients across many industries. Clients include Orange Regional Medical Center, Pinegrove Ranch and Family Resort, Hudson Valley Economic Development Corp., Catlin Gardens Inn, Villa Roma Resort, Walden Savings Bank, SUNY Orange and HVFCU Financial Services.
“We’re thrilled to help Ulster County enhance its marketing and advertising, with a comprehensive approach to maximize exposure,” said Josh Sommers, president and CEO of Focus Media. “Ulster County has a great product, both in properties and in experiences. That’s the jumping-off point for us.”
Focus Media has already begun to meet with tourism stakeholders in Ulster to hear their views and discuss the firm’s approach.
“Ulster County Tourism is very excited to begin working with Focus Media in 2011,” said Ulster County Tourism Director Rick Remsnyder. “One of the main reasons we chose Focus Media over other strong candidates in a very competitive field is the full-service nature of the company. We thought that was important, and people in the industry who took part in the RFP process thought it was important. Focus Media has a true understanding of what motivates people to travel and how travel decisions are made. I know this will be a wonderful working relationship that will draw more visitors to Ulster County.”
Focus Media specializes in providing all aspects of advertising and public relations, including market research, media relations, branding, design, Web development, TV and radio production and media planning. Since founding the company in 2002, Sommers has assembled a highly talented team of marketing experts, public relations strategists and acclaimed graphic designers who have made Focus Media the region’s dominant advertising agency. The firm is a “go-to” player for communicating big ideas, be it a new hospital, a new hotel launch, or a key issue campaign.
More information about Ulster County government is available at co.ulster.ny.us. More details about the many attractions in Ulster County are at ulstercountyalive.com. More information about Focus Media is available at advertisingandpr.com.
