KINGSTON, N.Y. (March 1, 2013) – County Executive Mike Hein announced that the 2012 Ulster County Travel Guide has been honored with a Silver Award in the 10th Annual Service Industry Advertising Awards (SIAA).
The guide, developed by the Ulster County Tourism Department, was released in May in order to promote the outstanding travel opportunities offered throughout the county. The Guide was recognized in the SIAA Awards’ Publication category.
“Ulster County’s 2012 Travel Guide highlights the Ulster County’s pristine natural beauty, important historical sites and countless activities for all to enjoy,” said Ulster County Executive Mike Hein. “It is a testament to all that Ulster County has to offer and the efforts of the Tourism Department in promoting them that the 2012 Travel Guide has been recognized with this very prestigious award.”
Ulster County has a wide range of travel destinations available, including 250,000 acres of forever-wild land that features over 350 miles of trails and 35 peaks. Just 90 miles outside of Manhattan, the county has biking, kayaking, wind surfing, biking, golf, fishing and countless other opportunities for visitors.
The 68-page, full-color publication includes a listing of places to stay, indoor and outdoor recreation activities and a pullout map that charts the County’s recreational and cultural hotspots. It is available at numerous locations in Ulster County, multiple rest areas on the New York State Thruway, at over 500 locations in 10 counties outside Ulster County, all-weather kiosks and the County Office Building in Kingston. It was also distributed to 49 states via direct mail.
The publication was recognized by the SIAA for its creativity, design and effective communication to its target audiences. The awards are dedicated entirely to the service industry nationwide, with more than 400 advertising agencies and over 1,000 institutions participating this year. Out of nearly 2,000 entries, the SIAA’s panel of judges gave out 140 Gold, 109 Silver and 82 Bronze awards.
