GOSHEN, N.Y. (Feb. 13, 2023) – Three respected communications and marketing professionals have joined Focus Media, a prominent and award-winning, full-service public relations and marketing firm. Each brings years of content development, public relations and digital marketing expertise to the team.
Public Relations Manager Ken Valenti, Senior Account Executive Emily Hilliard and Marketing Coordinator Nicole DiCarlo join an established company serving clients in the Hudson Valley, Catskill Mountains region of New York and nationally.
“These three distinguished professionals bring a wealth of marketing, public relations and communications expertise,” said Focus Media President and CEO Josh Sommers. “These new team members will help further advance our expertise in digital and online marketing.”
Valenti, a public relations professional since 2014, joins Focus Media after providing public relations services for several school districts in Westchester County and building a freelance business with clients in government, healthcare and business. Previously, he was a reporter for the White Plains-based Journal News/Lohud.com and its predecessors for 27 years, gaining expertise in areas such as education, the environment, transportation and economic development. Valenti, who also has published several short stories, holds a master’s degree in writing from Manhattanville College in Purchase, N.Y., and a bachelor’s degree in communications from Fordham University in the Bronx.
“As a full-service public relations firm, Focus Media is unmatched in its energy, drive and savvy in providing round-the-clock service to a full spectrum of clients,” Valenti said. “Focus’ clients know they can call on us at any time – days, nights and weekends – to meet their needs. It is a joy to rejoin the team and employ my skills, abilities and creativity to serve businesses, school districts, local governments and other entities seeking to spread the word about how they partner with their clients, employees, constituents and communities.”
Hilliard brings nearly a decade of marketing and design experience in industries such as hospitality, retail and industrial manufacturing. A graduate of SUNY New Paltz with a bachelor’s of fine arts degree in graphic design, she will help develop strategies, create high-impact marketing campaigns, enhance media presence, increase community engagement and produce content for presentations, websites, social media and video. Previously, Hilliard worked for two years at an industrial manufacturer as the in-house marketing manager, increasing online sales up to 300%. Prior, Hilliard was creative director at a small marketing agency and she started her career as a graphic designer — experience which fuels how her creative skills serve clients.
“I’m proud to be on the Focus Media team and have the opportunity to work with our diverse range of clients,” Hilliard said, “and I’m excited to help advance Focus Media’s digital prowess.”
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DiCarlo, who earned a bachelor’s degree in fine arts at Five Towns College in Dix Hills, N.Y., specializes in social media, film and video production and content creation. She has amassed a highly engaged audience of 72,000 followers on TikTok, went ‘viral’ with over 2.4 million views, and her username has been searched on the app over 3.2 million times. She attributes her growth to expertise with several types of software, broadcasting live from around the nation and engaging with her followers.
“I’m excited to work with everyone on board at Focus Media and to help the clients under our wing,” DiCarlo said. “In my first days here, it’s already clear that client satisfaction is the main priority. Everyone here works together and I’m happy to contribute my skills to the team to help our clients grow and meet their goals.”
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About Focus Media
Focus Media is an award-winning, full-service public relations and marketing firm specializing in market research, branding, design, collateral development, TV and radio production, media planning and placement. Since launching the company in 2002, President and CEO Josh Sommers has assembled a highly talented team of marketing experts, public relations strategists and acclaimed graphic designers that have made Focus Media a pre-eminent advertising agency known for its creativity, innovation and cutting-edge marketing strategies. For more information, visit focusmediausa.com.
