Goshen, N.Y. – November 4, 2009 – Focus Media, Inc., a prominent Hudson Valley-based public relations and marketing firm, has been named advertising agency of record for SUNY Orange. As agency of record, Focus Media will now serve as SUNY Orange’s strategic partner and marketing counsel handling advertising creative, media planning and direct marketing. SUNY Orange Vice President for Institutional Advancement Vincent Cazzetta said, “Focus Media has the research-based strategic marketing background to help us meet our goals. We are excited to have them as part of the SUNY Orange marketing team.”
Josh Sommers, President and CEO of Focus Media, who attended the college, said, “SUNY Orange is a growing brand around the Hudson Valley and New York State. With the expansion in downtown Newburgh under construction and student admission on the rise, it is a very exciting time for Focus Media to join SUNY Orange in its marketing efforts.”
SUNY Orange, a premier community college in the Hudson Valley, was founded in 1950 as the first county-sponsored community college in the State University of New York system. More than 420,000 people have enrolled in a wide range of credit and non-credit classes at the Middletown campus, the Newburgh campus and satellite locations across Orange County.
SUNY Orange is currently undergoing expansion of the Newburgh campus, including construction of Kaplan Hall, an 85,000-square-foot building to house classrooms, student services offices, faculty offices, laboratory space and the campus library. Enrollment at the community college has increase over 25 percent in the past eight years.
About Focus Media
Focus Media, Inc. is an award-winning, full service, public relations and marketing firm specializing in market research, branding, design, collateral development, TV and radio production, media planning and placement. Since founding the company in 2002, President and CEO Josh Sommers has assembled a highly talented team of marketing experts, public relations strategists and acclaimed graphic designers that have made Focus Media a preeminent advertising agency known for its creativity, innovation and cutting edge marketing strategies.
In addition to prominent public figures, Focus Media has served clients in many industries, including banking, gaming, healthcare, tourism, construction, real estate development and resorts.