GOSHEN, N.Y. (6/6/2013) – Focus Media, a full-service advertising and public relations firm serving the Hudson Valley, has been named the agency of record for Shawangunk Wine Trail.
Focus Media will direct all of Shawangunk Wine Trail’s marketing initiatives, including but not limited to advertising, public relations, event marketing, video production and social media.
“We are very excited to partner with Focus Media,” said Randy Maduras, spokeswoman for the Shawangunk Wine Trail. “The Shawangunk Wine Trail is poised for a period of major growth, with two new wineries joining the trail this year alone, bringing our membership to 14. Focus Media has strong ties to the Hudson Valley, and we are confident in what they can accomplish in continuing to grow and strengthen the trail.”
Shawangunk Wine Trail is located in the Hudson Valley and is composed of 14 wineries, each following in the traditions of fine winemaking established in the region over 300 years ago. The wineries along the trail feature a diversity of award-winning wines. The trail stretches from Orange to Ulster County and is easily accessible from the New York State Thruway.
“Our team is thrilled to work with Shawangunk Wine Trail, an organization of unique and beautiful wineries with an exciting history,” said Josh Sommers, President and CEO of Focus Media. “Shawangunk Wine Trail is one of the main attractions in the Hudson Valley, and we are excited to use our skills to put this regional treasure on the national radar.”
Focus Media represents many of the Hudson Valley’s top businesses and organizations and has established a reputation for award-winning work and unparalleled results. The firm was recognized as the fastest-growing public relations agency in the eastern United States by PR Week in 2011 and was recently ranked on the Inc. 5000 list of top companies in the nation.
About Focus Media
Focus Media, Inc. is an award-winning, full-service public relations and marketing firm specializing in market research, branding, design, collateral development, TV and radio production, media planning and placement. Since founding the company in 2002, President and CEO Josh Sommers has assembled a highly talented team of marketing experts, public relations strategists and acclaimed graphic designers that have made Focus Media a preeminent advertising agency known for its creativity, innovation and cutting-edge marketing strategies. For more information, visit www.advertisingandpr.com.
About Shawangunk Wine Trail
Shawangunk Wine Trail, proudly located in the Hudson Valley, is composed of 14 distinct wineries, each following the tradition of fine winemaking established by the early French Huguenot settlers who brought their winemaking expertise to the area over 300 years ago. The wineries along the Shawangunk Wine Trail range from large to small and feature a variety of award-winning red and white wines, from sparkling and fruit wines to sweet and bone dry blends. Shawangunk Wine Trail is committed to hosting special events throughout the year that showcase the exciting wines the Hudson Valley has to offer. Learn more at www.shawangunkwinetrail.com.
