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Roscoe Singer-Songwriter Festival to be held Aug. 12 at The Roscoe Beer Co.

July 28, 2017 - Client News
Roscoe Singer-Songwriter Festival to be held Aug. 12 at The Roscoe Beer Co.

More than 20 singer songwriters scheduled to appear

Roscoe, N.Y. (July 28, 2017) – The Roscoe Singer-Songwriter Festival, presented by Big V Entertainment, will be held on Saturday, August 12 at Roscoe Beer Company, located at 145 Rockland Road in Roscoe, beginning at 11:00 a.m. Admission is free.

“We are so proud to be a part of this festival, which gives singer songwriters a special platform to perform their unique work,” said Big V President Phil Vallone. “We have been fans of the Key West Singer-Songwriter Festival and wanted to bring a taste of that to Roscoe. This will be a wonderful experience people will remember and to have this event in this beautiful part of New York State makes it even more memorable.”

The one-day festival, the result of a mother’s search for the perfect mother/son wedding song, showcases singers and original songwriting. It brings unique songwriting and creativity to Sullivan County, N.Y., which was home to the world-famous 1969 Woodstock Festival site. Roscoe is located just two hours from New York City, Connecticut, New Jersey and Pennsylvania.

The festival will feature multiple stages with simultaneous music showcasing original work by the singer songwriters, with the finale performance by Jessica Allossery. Her song, “I’ll Never Let You Go,” was the impetus for the festival’s creation.

One artist will be selected to have access to professional studio time with Carriage House Studios in Stamford, Connecticut. That studio time will be memorialized with a photo shoot by music professional Jimmy Ienner Jr., the festival’s operations director.

Ienner is a photographer, videographer and visual artist and is president and founder of United Productions Co, where he serves as executive producer, photographer director, cinematographer and editor, specializing in creating music videos, documentaries B2B videos and indie shorts. He is also co-chair of the Visual Arts Committee of the Recording Academy NARAS (Grammys) for Video Direction and an adjunct graduate professor at Fordham University.

As Chief Photographer/Video Director at Sony Music Entertainment Inc. for nearly two decades, Ienner worked with hundreds of the biggest talents in the business. From the 1990’s to the late 2000’s he was one of the most published photographers in the entertainment industry. His photography portfolio runs full spectrum, including artwork seen on and inside dozens of CD and DVD covers, as well as publicity photos, tour merchandise, assignments on several major feature films, and music videos. Ienner’s work in video has appeared on television and cable networks, and the internet throughout the world.

Ienner has photographed or directed a variety of clients, from artists such as Roger Waters co-founding member of Pink Floyd and Mariah Carey, to actors including Peter Boyle and Kevin Bacon, and even world leaders like George W. Bush and Bill Clinton. He was sought out by Apple Inc. for his expertise in photography and videography as well as his natural ability to be a team leader, instructor and mentor. From 1990-2003, Ienner served as an A&R consultant to Columbia records and Sony Music Entertainment Inc.

The selected artist will also be given the opportunity to speak with music professional Dave Santaniello to gain industry insights and advice.

Originally at Arista and then Columbia Records, Santaniello created the first brand partnership department at a major label for Columbia in 1991. He created brand deals for Bob Dylan, Train, Mariah Carey, James Taylor, Jessica Simpson, John Legend, The Fugees, Beyoncé, Destiny’s Child, Ricky Martin, Aerosmith and John Mayer. Other brand partnerships were with Pepsi, Citibank, 7-11, Ford and Victoria’s Secret. In 2007, he moved to Sony Music Commercial Music Group and created a de facto marketing services agency inside Sony, an industry first.

Recently, Santaniello continued to work with brands on music partnerships independently, including serving as talent negotiator for Coors Light in a three-year commercial, digital and retail campaign with Ice Cube. He joined UEG in 2015 as senior vice president, Rights & Partnerships, Music Practice Lead, heading up the efforts in integrated music partnerships, from strategy to activation, for UEG, Edelman and Zeno Group. He’s also planned and executed music based campaigns for Doritos, SCJ, Adobe, Budweiser, Shire, Cricket Wireless, North Face and Grubhub.

The announcement of the selected artist will be made by Allossery after her 7:30 p.m. performance.

The festival’s participating singers list include: 5J Barrow, Alan Sorensen, Alex Wersen, Bryan Gordon, Charles Ellsworth, Chris Cassaday, Christina Custode, Colin Dempsey, Darren Steele, David Kraai, Deborah Fisher, Emily Angel, Emily Barnes, Jude Roberts, Julie Corbalia, Karen Hudson, Kiera Scog, Lucas Rotman, Marc Smith, Michael Glick, Paul Kean, R.T. Hall, Ruby Rae, Sam Haiman, Stu Kaback and Vic Kunitsky.

The full day event will take place rain or shine. Lawn chairs and blankets are permitted, and food and beverages will be available for purchase from a variety of vendors. To learn more, visit www.roscoesingsongfest.com.

About BigV Entertainment:
Big V Tours, the Hudson Valley and Catskills’ premier event transportation service, is family owned and operated by the Vallone and DeSabato families. The Vallone Family has been in the passenger transportation business for more than 50 years. Big V Tours is a subsidiary of Big V Enterprises, LLC. For more information, please visit www.bigvtours.com

Author: focusmedia

Focus Media is a full service advertising, public relations, marketing company based in the Hudson Valley of New York State.