GOSHEN, N.Y. (Nov. 12, 2012) – Focus Media, Inc. is proud to announce the addition of Stuart Shinske, executive editor at the Poughkeepsie Journal, to the expert panel “Marketing Nonprofits with Limited Resources” at the first-ever Hudson Valley Marketing Conference for Nonprofits. In addition to the panel, the event will feature seminars on a variety of marketing topics.
The inaugural conference is planned for Thursday, Nov. 15, from 9 a.m. to 3 p.m., at Anthony’s Pier 9 in New Windsor. The day is free and includes marketing ideas specifically for nonprofits, such as developing and implementing strategies on a small budget, leveraging leads and fundraising. Meals and networking are included.
Shinske has been executive editor and director of content and audience development of the Poughkeepsie Journal and PoughkeepsieJournal.com for six years. He oversees all news operations at the newspaper, its websites, other digital products and magazines. In 2011 and 2012, the Poughkeepsie Journal was named the best news operation in New York State in its circulation category by the New York Associated Press, which twice honored the Journal with its Newspaper of Distinction award. The Journal’s parent company, Gannett Co., Inc., last year named Shinske a President’s Ring winner, honoring him as one of the top executives in the company for his innovation, management and product development.
The expert panel, moderated by Tony Morino, Vice President Client Services at Focus Media, will also feature Laurence Gottlieb, Director of Economic Development for Westchester County; Christine Maraia, President of the Orange Regional Medical Center Foundation; Alexis Eggleton, Executive Director of the Town of Wallkill and Sullivan County Boys & Girls Clubs; and April Gozza, Director of Resource Development for United Way of Dutchess/Orange.
“At Focus Media, we believe nonprofit organizations play a vital role in enhancing our quality of life and fostering an environment for successful investment and job creation in the Hudson Valley,” said Josh Sommers, President and CEO of Focus Media. “This is part of our commitment to the community. Just as so many others in our community that contribute financially to nonprofits, what better way for us to give more than to provide a piece of our intellectual capital.”
The keynote address will be delivered by Mike Oates, president and CEO of Hudson Valley Economic Development Corp., who will discuss “Multiple Platforms, Social Media Drive Success.” Dr. John D’Ambrosio, president and CEO of the Orange County Chamber of Commerce, will lead an open discussion on ways to engage nonprofit boards for marketing and fundraising.
Focus Media will provide its expertise in a series of seminars, in addition to the panel. Bill Madden, executive vice president and chief operating officer, will discuss “Nonprofit Fundraising: Building Relevancy for Success” and David Dirks, vice president of strategy, will discuss “Fundraising: Maximizing Your Leads.”
To attend, RSVP by Wednesday, Nov. 14 to fmadmin@advertisingandpr.com or 845-294-3342, x301.
About Focus Media
Focus Media, Inc. is an award-winning, full-service public relations and marketing firm specializing in market research, branding, design, collateral development, TV and radio production, media planning and placement. Since founding the company in 2002, President and CEO Josh Sommers has assembled a highly talented team of marketing experts, public relations strategists and acclaimed graphic designers that have made Focus Media a preeminent advertising agency known for its creativity, innovation and cutting-edge marketing strategies. For more information, visit www.advertisingandpr.com.
