GOSHEN, N.Y. (Nov. 5, 2012) – If you haven’t already signed up for the first-ever Hudson Valley Marketing Conference for Nonprofits, then maybe this will sweeten the pot. In addition to seminars on a variety of marketing topics, the event will feature an expert panel of nonprofit leaders who will divulge their secrets to success on building campaigns and increasing funds.
Focus Media, Inc. is presenting the event, which is planned for 9 a.m. to 3 p.m., Thursday, Nov. 15, at Anthony’s Pier 9 in New Windsor. The day is free and includes marketing ideas specifically for nonprofits, such as developing and implementing strategies on a small budget, leveraging leads and fundraising. Meals and networking are included.
The expert panel, moderated by Tony Morino, Vice President Client Services at Focus Media, will feature Laurence Gottlieb, Director of Economic Development for Westchester County; Christine Maraia, President of the Orange Regional Medical Center Foundation; Alexis Eggleton, Executive Director of the Town of Wallkill and Sullivan County Boys & Girls Clubs; and April Gozza, Director of Resource Development for United Way of Dutchess/Orange.
The panel is representative of numerous sectors of the nonprofit realm – healthcare, human services, youth services and local government, all of which are critical to the vitality of our region’s economy. Panelists will share secrets on utilizing social media, public relations, networking and other tactics, to build relationships and progress the cause.
Laurence Gottlieb has over 20 years of experience as a top management executive in several major corporations, public affairs agencies and a global non-profit organization. He has served as a senior counselor to CEOs on a broad range of subject areas, including media and government relations, crisis communications, marketing, sustainability, and social media. He is currently board president of the Westchester Economic Development Council, co-founder of New York BioHud Valley and Hudson Valley Food and Beverage Alliance, strategic advisor to the Business Venture Center, as well as a board member of the Westchester/Putnam Workforce Investment Board and Hudson Valley Economic Development Corporation.
Christine Maraia brings more than 30 years of fundraising experience to the panel. She is currently responsible for securing philanthropic support for the advancement of exceptional healthcare at Orange Regional Medical Center. She is a member of the Association of Fundraising Professionals, Association for Healthcare Philanthropy and the Advisory Board Philanthropy Leadership Council. Maraia is serving on the committee for 2012 Sullivan Nonprofit Summit. In 2008, she was named Outstanding Professional Fundraiser by Rockland Development Council, Inc.
Alexis Eggleton currently manages one of the fastest growing youth development organizations in the Hudson Valley, with ten before- and afterschool programs and the Town of Wallkill Summer Day Camp. She is a graduate of the Hudson Valley Pattern for Progress Fellows Program and served on the Town of Wallkill Boys & Girls Club Board of Directors from 2007-2010. Prior to her current position, Alexis served as the Legislative Aide to the Sullivan County Legislature from 2006-2009, where she helped found the clubs in Sullivan County, and served as Chair of the 2009 Sullivan County Bicentennial.
April Gozza currently oversees the annual fundraising campaign and relationship-building efforts for existing and potential accounts for one of the region’s largest human services organizations. She manages all marketing and communications initiatives to advance the public awareness of United Way. She was instrumental in establishing The Chamber Foundation with the former Greater Southern Dutchess Chamber of Commerce to help create educational opportunities for youth and the workforce. Gozza is very active in the community, serving Dutchess County Arts Council, Vassar Brothers Medical Center, the Samuel FB Morse Historic Site and others.
The keynote address will be delivered by Mike Oates, president and CEO of Hudson Valley Economic Development Corp., who will discuss “Multiple Platforms, Social Media Drive Success.” Dr. John D’Ambrosio, president and CEO of the Orange County Chamber of Commerce, will lead an open discussion on ways to engage nonprofit boards for marketing and fundraising.
Focus Media will provide its expertise in a series of seminars, in addition to the panel. Bill Madden, executive vice president and chief operating officer, will discuss “Nonprofit Fundraising: Building Relevancy for Success” and David Dirks, vice president of strategy, will discuss “Fundraising: Maximizing Your Leads.”
To attend, RSVP by Friday, Nov. 9 to fmadmin@advertisingandpr.com or 845-294-3342, x301.
About Focus Media
Focus Media, Inc. is an award-winning, full-service public relations and marketing firm specializing in market research, branding, design, collateral development, TV and radio production, media planning and placement. Since founding the company in 2002, President and CEO Josh Sommers has assembled a highly talented team of marketing experts, public relations strategists and acclaimed graphic designers that have made Focus Media a preeminent advertising agency known for its creativity, innovation and cutting-edge marketing strategies. For more information, visit www.advertisingandpr.com.
