Goshen, N.Y. – January 7, 2010 –Focus Media, Inc., a prominent Hudson Valley-based public relations and marketing firm, has been named advertising agency of record for Orange Regional Medical Center.
As agency of record, Focus Media will serve as Orange Regional’s strategic marketing partner. This role includes providing message development and creative for advertising campaigns, Web and social media strategies, and public relations counsel.
“We selected Focus Media for its deep understanding of our market and full-service agency capabilities,” said Rob Lee, Orange Regional’s Executive Director of Public Relations and Marketing. “It’s gratifying for us to have found such a great firm right here in Orange County.”
Orange Regional has engaged Focus Media as the hospital continues to enhance healthcare for the community including the construction of a new, state-of-the-art 600,000-square-foot hospital on East Main Street in the Town of Wallkill. The seven-floor, $355 million facility will have 353 private-room beds, a helipad, 12 operating rooms, two cardiac catheterization labs, a 10 bed Level 2 Neo-Natal Intensive Care Unit (NICU) and plans for Orange County’s first Level 2 Trauma Center. Construction is set to be completed in 2011.
“Orange Regional Medical Center is adding more and more healthcare services that Hudson Valley residents need to know about and Focus Media can help deliver those important messages. Certainly, the new hospital is going to change the quality of life for our entire region,” said Josh Sommers, Focus Media’s president and CEO. “We couldn’t be more excited to help position the hospital for future prosperity.”
Orange Regional is the latest prominent Hudson Valley organization undergoing an expansion to turn to Focus Media as its strategic marketing partner. SUNY Orange, in the midst of constructing Kaplan Hall, an 85,000-square-foot building on its Newburgh campus, selected Focus Media as its advertising agency in November. In addition, catering venue Catlin Gardens, in Slate Hill, hired Focus Media in April. Catlin is building a $7 million, Victorian-style inn with 40 rooms which is set to open in the spring.
About Focus Media
Focus Media, Inc. is an award-winning, full service, public relations and advertising agency specializing in market research, branding, design, collateral development, TV and radio production, and media planning and placement. Since founding the company in 2002, President and CEO Josh Sommers has assembled a highly talented team of marketing experts, public relations strategists and acclaimed graphic designers that have made Focus Media a preeminent advertising agency known for its creativity, innovation and cutting edge marketing strategies.
In addition to prominent public figures, Focus Media has served clients in many industries, including banking, gaming, healthcare, tourism, construction, and real estate development.
