GOSHEN, N.Y. (Oct. 17, 2023) – Focus Media, a strategic full-service marketing, public relations and advertising agency based in New York’s Hudson Valley, has conceptualized and directed a video touting comprehensive economic-development opportunities in Orange County, N.Y. The video debuted to widespread praise at a community summit on Sept. 15.
The video will be the cornerstone of Orange County’s efforts to attract business and will serve as a retention and promotional tool for businesses that already call the region home, said Orange County Executive Steven Neuhaus.
“This inspiring video succinctly and invitingly captures all that Orange County, N.Y., has to offer everyone from entrepreneurs to global businesses,” Neuhaus said. “Orange County’s quality of life, ideal location, talented workforce, higher education, and manufacturing and distribution resources, as well as comprehensive support from Orange County, provide an exceptional foundation for business growth, innovation and success. Focus Media was uniquely equipped to produce this video because of its management of our county tourism marketing and public relations.”
Orange County Economic Development Director Steven Gross said, “Focus Media’s partnership on this project was vital. Its team envisioned the concept, drafted the script, arranged location shoots, oversaw editing and ensured every detail was perfect. We will proudly deploy this video across our marketing channels to tout why Orange County is a special place to live and work.”
The video, just under four minutes in length, debuted at the Second Annual Orange County Economic Summit in Middletown, N.Y. More than 300 business leaders, who heard presentations on tourism, hospitality and film production, gave the video hearty applause.
“Focus Media was honored to partner with Orange County’s talented economic-development team to tell the story of why this region is perfectly aligned to any business’ transformation strategy,” said President and CEO Josh Sommers. “More and more, video is a vital tool for business growth, and we are gratified by the opportunity to help Orange County strengthen its economic future.”
An established company with global clients and influence, Focus Media represents companies and brands at the top echelons of manufacturing, tourism and economic development, among other industries. Its client roster includes Healey Brothers automotive dealerships, the Hudson Valley Economic Development Corp., Orange County (N.Y.) Tourism, Walden Savings Bank, school districts and many others.
About Focus Media
Focus Media, Inc. is an award-winning, full-service public relations and marketing firm specializing in market research, branding, design, collateral development, TV and radio production, media planning and placement. Since launching the company in 2002, President and CEO Josh Sommers has assembled a talented team of knowledgeable marketing experts, public-relations strategists and acclaimed graphic designers who have made Focus Media a pre-eminent advertising agency known for its creativity, innovation and cutting-edge marketing strategies. For more information, visit FocusMediaUSA.com.
