Strategic full-service marketing, public relations and advertising
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Effective networking is a critical tool in a marketing program, particularly for companies focused on business-to-business sales. The most effective business people understand that...
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In a world where consumers have almost unlimited options for products and services, leveraging the power of consistent communication with your customer database will...
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When working with clients on message development and creating advertising that cuts through the clutter, I always advise that the message needs to be...
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While marketing each unique industry requires a custom approach, a thoughtful marketing plan combining paid advertising elements and public relations is a powerful combination....
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As this recession brings big impacts to most sectors of the economy, business owners continue to hear the steady drum beat of marketers and...
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I'm proud to announce starting Monday, March 9, my new weekly column "Focus On Marketing" will start in the Times Herald-Record (https://www.recordonline.com/), a top...
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I tell all my PR and marketing clients: double down on advertising in a bad economy to bring in new business and show the...
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