Strategic full-service marketing, public relations and advertising
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Your customers and the customers you hope to get have choices. What's more, the marketplace is crowded with lots of advertising noise, making it...
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Matrixx Initiatives, maker of 19 Zicam-branded products that tackle colds, coughs and allergies, is in the midst of a public relations nightmare. Last week,...
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If you've walked through any type of trade show, you know that if someone is going to get your attention, his booth must either...
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What are the boundaries of your business? Is your business limited by geographic boundaries? Do you direct your company's sales efforts toward only a...
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When choosing one company over another to engage in some type of purchase or service, you will likely weigh the potential vendor's substance, qualifications,...
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There's no doubt about it. The days of a GM and Chrysler dealer in every major town are over. The elimination of 1,000 GM...
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Since starting this column in March, I've spent a lot of time promoting the virtues of third-party credentialing by attaining news-story placements in the...
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Last summer, I took my wife and two daughters to Disney World to celebrate the July Fourth holiday. Yes, I was crazy enough to...
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I receive almost a hundred event-sponsorship invitations a year from not-for-profit organizations asking my firm to sponsor everything from galas to golf tournaments. I'm...
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There were merits to the New York Regional Interconnect project recently abandoned by its sponsors. It was the first serious project put forth since...
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Focus Media, Inc., a prominent Hudson Valley-based public relations and marketing firm, has been named advertising and public relations agency of record of both...
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So if you're selling popsicles in a snow storm, nobody is going to want to buy any. Right now, in the midst of a...
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You are interested in doing business with a local company. So you check out their website. This company's website design was clearly a creation...
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Effective networking is a critical tool in a marketing program, particularly for companies focused on business-to-business sales. The most effective business people understand that...
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In a world where consumers have almost unlimited options for products and services, leveraging the power of consistent communication with your customer database will...
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When working with clients on message development and creating advertising that cuts through the clutter, I always advise that the message needs to be...
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While marketing each unique industry requires a custom approach, a thoughtful marketing plan combining paid advertising elements and public relations is a powerful combination....
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As this recession brings big impacts to most sectors of the economy, business owners continue to hear the steady drum beat of marketers and...
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