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Posted: August 21, 2009 GOSHEN — Kerry Donovan of Newburgh has joined Focus Media, a Hudson Valley-based public relations and marketing firm, as director...
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In tough times, many companies make the mistake of curling up into the fetal position rather than marketing hard to survive and position for...
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All week long I haven't been able to get the 1950's song "Lollipop" out of my head thanks to it being featured in Dell's...
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Last September, Republican loyalists, and a lot of folks in the middle, were excited. Sarah Palin had just rocked the Republican Convention. She may...
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Many marketing experts agree that the electronic mediums of radio and television are the best outlets to use when establishing memorable brands. While a...
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There is no denying it: It's who you know. Yes, it's true: Having connections can give you a leg up in this world. As...
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Your customers and the customers you hope to get have choices. What's more, the marketplace is crowded with lots of advertising noise, making it...
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Matrixx Initiatives, maker of 19 Zicam-branded products that tackle colds, coughs and allergies, is in the midst of a public relations nightmare. Last week,...
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If you've walked through any type of trade show, you know that if someone is going to get your attention, his booth must either...
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What are the boundaries of your business? Is your business limited by geographic boundaries? Do you direct your company's sales efforts toward only a...
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When choosing one company over another to engage in some type of purchase or service, you will likely weigh the potential vendor's substance, qualifications,...
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There's no doubt about it. The days of a GM and Chrysler dealer in every major town are over. The elimination of 1,000 GM...
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Since starting this column in March, I've spent a lot of time promoting the virtues of third-party credentialing by attaining news-story placements in the...
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Last summer, I took my wife and two daughters to Disney World to celebrate the July Fourth holiday. Yes, I was crazy enough to...
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I receive almost a hundred event-sponsorship invitations a year from not-for-profit organizations asking my firm to sponsor everything from galas to golf tournaments. I'm...
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There were merits to the New York Regional Interconnect project recently abandoned by its sponsors. It was the first serious project put forth since...
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Focus Media, Inc., a prominent Hudson Valley-based public relations and marketing firm, has been named advertising and public relations agency of record of both...
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So if you're selling popsicles in a snow storm, nobody is going to want to buy any. Right now, in the midst of a...
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