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Goshen, N.Y. – July 15, 2010 – Focus Media, Inc., a leading Hudson Valley-based public relations and advertising firm, has been selected as advertising...
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I've always been of the mind that well-run political campaigns are on the forefront of the latest in effective research, branding, marketing, publicity and...
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Your brand is not necessarily your own. Imagine comparing your reaction to seeing the BP logo a year ago to how you would respond...
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Granted it might not happen every day, but many of us have, at some point, been so touched by a television commercial that it...
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The other night I was doing my part and sitting through a dreadful television show my wife couldn't wait to see. I don't think...
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The Great Recession may be over, but it will continue to impact how we think, and rethink, our business strategy for years, even for...
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Staying on message is one of the most fundamental rules of any type of external and internal communications. IBM repeated the word “excellence” in...
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By Josh Sommers Published: 05/21/10 The BP oil spill in the Gulf of Mexico is now considered the nation's worst environmental disaster in decades and...
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By Josh Sommers Published: 05/14/10 Marketing is about presence. Are you the company that the marketplace thinks of for your product or service? Well,...
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By Josh Sommers Published 05/07/10 When marketing your business, you have to think big. Part of thinking big is investing marketing resources to create...
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By Josh Sommers Published: 04/30/10 Marketing and positively positioning your firm in the market starts at home. You can have the best business-development program,...
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Focus Media CEO Josh Sommers told the Orange County Chamber of Commerce Marketing Seminar attendees to put any lingering Great Recession bunker mentality behind them,...
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By Josh Sommers Published 04/23/10 Most often, 80 percent of a company's business can be attributed to 20 percent of its customers. OK, that's...
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By Josh Sommers Published: 04/16/10 As a "PR man" and marketing strategist, I'm an optimist and positive thinker. I try to bring that vibe...
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By Josh Sommers Published: 04/09/10 No business, whatever its size, has unlimited resources for marketing. That's why every dollar spent on promotion has to...
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By Josh Sommers Published: 04/02/10 Social networking is sweeping across all industry sectors in the Hudson Valley at a speed I've never seen before....
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2010 represents a major milestone for the Villa Roma resort in the Sullivan County Catskills. Villa Roma is celebrating its 40th anniversary! To commemorate...
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March 26, 2010 Walk down any main street and ask people to name their representatives in Congress, the state Senate or the local municipal...
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