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Political campaigns are a great case study in how the public is frequently disengaged and needs to be addressed through a wide variety of...
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‘NY BioHud Valley’ is New York’s cluster for biotech industry TARRYTOWN, N.Y.-- Trumpeting the Hudson Valley as New York’s epicenter for biotechnology and pharmaceutical...
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E-newsletters can be an inexpensive and helpful part of a company's marketing and public relations, but there are a number of pitfalls you should...
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A public relations program is the least expensive and potentially most powerful form of promotion available. One well-placed feature article in a newspaper or...
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Do you have a cookie-cutter marketing plan, something that looks as if it's taken right off a shelf? I doubt it. No two marketing...
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Firm also named advertising and public relations agency of record for economic development group New Windsor, N.Y. (Oct. 7, 2010) – Hudson Valley Economic...
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A solid marketing strategy requires leveraging multiple touch points. Having a one-trick marketing tool box likely won't get the job done. Consumers are bombarded...
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[caption id="attachment_436" align="alignleft" width="300"] Focus Media CEO Josh Sommers warms up the crowd at the Catlin Gardens ribbon cutting.[/caption] Boutique destination combines old-world sophistication...
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Demonstrating yourself to be an expert in your field — a "thought leader" — is a powerful public relations tool to attract new business...
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Direct marketing is great, but advertising creates awareness. I write about direct marketing frequently. It's defined as marketing via outlets other than what we...
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It's a common marketing misstep to be blinded by your personal views and experiences when planning your marketing campaigns. Business owners and managers often...
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One of the hot new terms to hit the marketing world in the past few years is the "time-starved consumer," because it captures perfectly...
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Business Newspaper HV BIZ gives company the honor for third consecutive year Goshen, N.Y. – July 24, 2010 – Focus Media, Inc., has been...
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Becoming an active, visible part of the community is an important part of any company's marketing program. Board memberships, sponsorships and volunteering all allow...
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Goshen, N.Y. – Aug. 13, 2010 – Focus Media, Inc. has been named advertising agency of record for Grey’s Woodworks in Grahamsville, N.Y. Focus...
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From a marketing perspective, it has been fascinating to watch how the Hudson Valley has evolved over the past 15 years. For starters, according...
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Becoming a successful entrepreneur isn't easy. In fact, about half of all new businesses fail. If you're ignoring the odds and going for it,...
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Companies solely focused on selling to other businesses, and not to general consumer audiences, often put all of their promotional resources into sales. They...
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