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Facebook is an effective and free way for businesses and professionals to maintain “top of mind” awareness with business contacts and the public. Posting...
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When developing websites, print ads, direct mail pieces and other marketing materials, you need some "pop" to get noticed. The right imagery can make...
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Will your company be a big winner in 2011? Chances are you are close to finishing your company budget for next year. Are you...
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The ability to include videos on websites and in social media has created a powerful new marketing tool for businesses, not-for-profits and political candidates....
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If you have the opportunity to land a big sales meeting (or even one that's not so big), you want to make a powerful...
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Cunningham is former Business Editor at Times Herald Record Goshen, N.Y. (Nov. 22, 2010) -- Focus Media, Inc. announced today the appointment of Douglas...
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One of the most widely read parts of a newspaper or magazine is the op-ed section. There are often opportunities to embed your marketing...
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Political campaigns are a great case study in how the public is frequently disengaged and needs to be addressed through a wide variety of...
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‘NY BioHud Valley’ is New York’s cluster for biotech industry TARRYTOWN, N.Y.-- Trumpeting the Hudson Valley as New York’s epicenter for biotechnology and pharmaceutical...
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E-newsletters can be an inexpensive and helpful part of a company's marketing and public relations, but there are a number of pitfalls you should...
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A public relations program is the least expensive and potentially most powerful form of promotion available. One well-placed feature article in a newspaper or...
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Do you have a cookie-cutter marketing plan, something that looks as if it's taken right off a shelf? I doubt it. No two marketing...
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Firm also named advertising and public relations agency of record for economic development group New Windsor, N.Y. (Oct. 7, 2010) – Hudson Valley Economic...
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A solid marketing strategy requires leveraging multiple touch points. Having a one-trick marketing tool box likely won't get the job done. Consumers are bombarded...
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[caption id="attachment_436" align="alignleft" width="300"] Focus Media CEO Josh Sommers warms up the crowd at the Catlin Gardens ribbon cutting.[/caption] Boutique destination combines old-world sophistication...
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Demonstrating yourself to be an expert in your field — a "thought leader" — is a powerful public relations tool to attract new business...
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Direct marketing is great, but advertising creates awareness. I write about direct marketing frequently. It's defined as marketing via outlets other than what we...
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It's a common marketing misstep to be blinded by your personal views and experiences when planning your marketing campaigns. Business owners and managers often...
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