Mount Peter, New York’s family mountain, is known for its commitment to providing fun and memorable experiences for all ages along with their free beginner lessons. Focus Media worked closely with Mount Peter to develop creative work for their first Fall Fest. Our creative process was driven by the desire to create a standout design that would make a memorable impact. Recognizing the significance of this first-time festival, we aimed to craft visuals that not only capture the essence of autumn but also establish a distinctive identity for the event. Our goal was to ensure that Fall Fest would leave a lasting impression on attendees, setting a high standard for future celebrations.