NEW WINDSOR, N.Y. (June 21, 2018) —Mobile Life Support Services, the largest emergency medical provider in the Hudson Valley, introduced a new brand identity and logo at a press conference at its headquarters on Thursday, June 21, 2018. Mobile Life Owner and Chairman of the Board, Gayle Metzger, was present to announce the company’s new branding.
Metzger was joined by Scott Woebse, Mobile Life President and CEO; Timothy Scannell, Mobile Life VP and Chief Financial Officer; William Jeffries, Mobile Life VP and Chief Operations Officer; and the rest of the administrative team.
“Today marks 37 years since Rick and I started Mobile Life. It’s hard to believe how much we’ve grown since then and I am so grateful for our nearly 500 Mobile Life family members that have continued to uphold our mission,” said Metzger. “This new logo is a promise to our community that Mobile Life will continue to provide the highest quality of patient care for at least another 37 years.”
The company, founded by Rick and Gayle Metzger in 1981, began with a couple of used ambulances and two additional staff members. It has since grown to employ more than 480 EMS professionals and operate a fleet of more than 60 ambulances and 24 stations. The new logo, which was unveiled on one of 15 new ambulances to be released this year, represents the continued growth of the company.
The most prominent part of the new brand identity is Mobile Life’s logo, which represents the motion of its fleet and the EMS professionals within it as they carry out life-saving efforts every day. While the logo may be new, the colors used and the familiar striping on the ambulances remain the same to honor their long-standing history and traditions.
“Mobile Life has served the Hudson Valley region for almost four decades. It has often been referred to as MLSS, which has not always been easily identified as the acronym for Mobile Life Support Services. Our new logo emphasizes the name, ‘Mobile Life Support’ which has become synonymous with quality, professional, and compassionate emergency medical care,” said Woebse.
The Mobile Life ambulance fleet is dispersed throughout the Hudson Valley, including Orange, Dutchess, Rockland, Ulster and Westchester counties. Mobile Life is the designated 911-EMS Agency for more than a dozen municipalities in the region, including Newburgh, Middletown, Kingston and Poughkeepsie. The company also provides both emergent and non-emergent interfacility transportation services to hospitals throughout the Hudson Valley.
About Mobile Life Support Services, Inc.
Mobile Life Support Services, Inc. is a New York State Certified Advanced Life Support paramedic ambulance company that provides emergency services to communities and healthcare facilities throughout the Hudson Valley Region of New York State, including the counties of Orange, Rockland, Ulster, Dutchess and Westchester. Founded in 1981 by Rick and Gayle Metzger, Mobile Life is composed of more than 480 EMS professionals across the region and operates a fleet of more than 60 ambulances and 24 stations. With a collective population of more than 1,000,000 residents, Mobile Life handles approximately 100,000 calls per year. For more information, visit www.mobilelife.com.
