Focus Media to manage public relations for Hudson Valley Federal Credit Union’s financial planning division
Goshen, N.Y. – July 29, 2010 – HVFCU Financial Services has named Focus Media Inc., a leading Hudson Valley-based public relations and advertising firm, its public relations agency of record.
Focus Media will provide public relations services designed to elevate awareness of HVFCU Financial Services’ offerings in Orange, Dutchess, Ulster and Putnam counties. HVFCU Financial Services provides independent and personalized financial planning strategies. Their financial consultants serve as a local resource for comprehensive portfolio review, income planning, retirement planning, wealth accumulation, tax planning, asset protection, college planning and estate planning.
“We are extremely pleased to tap Focus Media’s public relations expertise to help us attract new customers and strengthen our market position,” said Jeffrey G. Thatcher, who oversees HVFCU’s Financial Services. “Our relationship with Focus Media adds an important new dimension to our overall marketing and public relations efforts.”
HVFCU Financial Services is a division of Hudson Valley Federal Credit Union (HVFCU), a community-chartered credit union providing personal financial services to more than 225,000 members. HVFCU offers savings and loan programs to people who live or work in Dutchess, Orange, Ulster or Putnam counties. The credit union has more than $2.7 billion in assets and serves its members through 19 locations, a nationwide network of 70,000 surcharge-free ATMs, Internet banking, online bill payment and 24-hour access by telephone.
“We are delighted to work with HVFCU Financial Services,” said Josh Sommers, Focus Media’s president and CEO. “Jeff Thatcher and his team provide great service and sound counsel to members and we are eager to help them extend their reach into Orange, Dutchess, Ulster and Putnam counties.”
About Focus Media
Focus Media, Inc. is an award-winning, full-service, public relations and advertising agency specializing in market research, media relations, crisis management, branding, design, Web development, TV and radio production, and media planning. Since founding the company in 2002, President and CEO Josh Sommers has assembled a highly talented team of marketing experts, public relations strategists and acclaimed graphic designers that have made Focus Media the region’s dominant advertising agency known for its creativity, innovation and cutting edge marketing strategies. In addition to prominent public figures, Focus Media has served clients in many industries, including banking, gaming, healthcare, tourism, construction, and real estate development.
