NEW WINDSOR, N.Y. (June 15, 2012) – The Hudson Valley Economic Development Corp. (HVEDC) and advertising and public relations firm Focus Media recently received three marketing awards from the New York State Economic Development Council (NYSEDC) at its annual conference.
HVEDC and Goshen-based Focus Media received a Certificate of Excellence for Printed and Electronic Newsletter, a Certificate of Excellence for Website (for the ChooseNYHudsonValley.com campaign) and an Honorable Mention for Annual Report. The annual awards recognize achievements in business attraction marketing among the state’s leading economic development organizations.
“It is a tremendous honor to receive such great recognition for the marketing and promotional activities we have engaged in to promote commerce and growth here in the Hudson Valley,” said Mike Oates, president and CEO of HVEDC. “The strategic partnership with Focus Media is a winning combination. Our newsletter, annual report and the Choose NY Hudson Valley campaign have all been a huge success. With the Choose NY Hudson Valley campaign, Focus Media has helped us to truly bring this national marketing campaign to life.”
HVEDC’s newsletter, “Smart Locations,” is a quarterly publication that features news and updates from the organization’s members, as well as happenings in the world of business in the Hudson Valley region as a whole. The organization’s annual report has also stood out for its crisp design and engaging theme: “Leading the Economic Revolution.”
The Choose NY Hudson Valley campaign is a major external marketing program highlighting the benefits of business relocation to the Hudson Valley. Its goal is to convince job creators to open new facilities in the region because of its business-friendly environment and well-educated and highly skilled workforce.
“We are incredibly excited and proud that our work for HVEDC has garnered such a prestigious honor,” said Josh Sommers, President and CEO of Focus Media. “We thoroughly enjoy partnering with HVEDC and its members, and celebrate the organization’s success in winning these well-deserved awards.”
The NYSEDC’s annual conference was held May 23-25 in Cooperstown, N.Y.
In addition to the awards won at the NYSEDC event, HVEDC and Focus Media have won another award for the Choose New York Hudson Valley marketing campaign, earning a Telly Award in the Internet/Online Commercial Campaign for Branding category. This category targets marketing campaigns that utilize the Internet for branding and outreach efforts in the form of multimedia. Focus Media worked with its partner, the Ellenbogen Group, to develop the video for the campaign. The Telly Awards honor the very best film and video productions, groundbreaking online video content and outstanding local, regional and cable TV commercials and programs from across the country. Entries are judged by a distinguished panel of past top award winners – the Silver Telly Council. Judges evaluate entries to recognize distinction in creative work and score entries on a performance scale.
About the Hudson Valley Economic Development Corporation (HVEDC): The HVEDC represents seven counties in the Hudson Valley. This public-private partnership markets the region as a prime business location to corporate executives, site selection consultants and real estate brokers. The HVEDC also helped start the branding and promotional effort for NY BioHud Valley. For more information on Hudson Valley Economic Development Corporation or to review available business sites, visit http://www.HVEDC.com or call CEO Mike Oates at 845-220-2244.
About Focus Media, Inc.: Focus Media is an award-winning, full-service public relations and marketing firm specializing in market research, branding, design, collateral development, TV and radio production, media planning and placement. Since founding the company in 2002, Sommers has assembled a highly talented team of marketing experts, public relations strategists and acclaimed graphic designers that have made Focus Media a preeminent advertising agency known for its creativity, innovation and cutting-edge marketing strategies. For more information, visit http://advertisingandpr.com.
