Choose NY Hudson Valley campaign markets the region’s strongest business sectors to a national audience
New Windsor, N.Y. (September 22, 2011) – Hudson Valley Economic Development Corp. (HVEDC) has officially launched the region’s most comprehensive marketing effort ever – Choose NY Hudson Valley.
On Thursday, Sept. 22, President and CEO Mike Oates, with help from local, regional and state officials and business leaders, launched Choose NY Hudson Valley, a national campaign that targets site selectors, property management companies and businesses looking to relocate from across the country.
Oates said, “HVEDC is going on the offensive in a tough economy with this proactive and comprehensive economic development campaign. We are dedicated to attracting growing and established companies and on a mission to show the rest of the country that New York’s Hudson Valley is truly where business works.”
“Today’s major companies and site selectors are technology savvy and extremely focused on the facts,” said HVEDC Board Member Josh Sommers, also President/CEO of Focus Media, HVEDC’s marketing partner. “That’s why we’ve dedicated our resources to pinpointing a niche target market using multiple streams of communication, including traditional print, as well as the latest digital rich media.”
HVEDC has identified nine business sectors poised for growth in the region: Biotech & Pharmaceutical, Datacenters, Distribution, Film Production, Financial Services, Food & Beverage, Green Tech, Semiconductors and Tourism & Hospitality.
Over the next nine weeks, each sector will be unveiled individually utilizing a variety of print and online media, including mailers with QR codes and e-blasts to specialized national lists, as well as a web site (www.choosenyhudsonvalley.com) with multimedia videos, which feature testimonials from new and established businesses and economic development leaders from around the region.
Oates added, “The Hudson Valley provides a highly educated workforce of more than 1.2 million, a strategic location with proximity to world-class research, ready access to venture capital and competitive real estate opportunities. In addition, an abundance of recreational opportunities, access to healthcare and a growing higher education component afford a most impressive quality of life second to none.”
About Hudson Valley Economic Development Corporation (HVEDC):
HVEDC is the leading economic development agency for the seven-county region that includes Westchester, Putnam, Dutchess, Rockland, Orange, Ulster and Sullivan counties. This public-private partnership markets the region as a prime business location to corporate executives, site selection consultants and real estate brokers. HVEDC also helped start the branding and promotional effort for NY BioHud Valley. For more information on Hudson Valley Economic Development Corporation or to review available business sites, visit www.hvedc.com or call CEO Mike Oates at 845-220-2244.
