GOSHEN, N.Y. (September 30, 2020) – Focus Media, a strategic full-service marketing, public relations and advertising agency based in New York’s Hudson Valley, has branded and launched a broadcast and digital campaign for the used-car division of Healey Brothers Automotive. The new unified brand for used vehicles at all nine dealerships is now the Healey Brothers Pre-Owned Network.
Focus Media conceived of the name and brand identity for the new Healey Brothers Pre-Owned Network, and also provided the creative for TV, radio and digital. The Healey Brothers Pre-Owned Network has the largest inventory of quality used and factory-certified cars, crossovers, SUVs, trucks and vans in the Hudson Valley and offers the most modern, convenient car-shopping experience, whether customers are buying their next vehicle or selling their current vehicle in person or online at HealeyUsed.com.
“Healey Brothers is a longtime professional friend and business and community leaders. We are again proud to partner with them to promote their exceptional approach to the pre-owned buying experience,” said Focus Media President and CEO Josh Sommers, noting Focus’ previous marketing and branding collaborations with the automotive group. “We are confident our 18 years of expertise can advance Healey Brothers’ already excellent reputation for quality vehicles and attentive, caring customer service.”
Healey Brothers prioritizes one-on-one service for customers, helping them find the right vehicle for every need. Every vehicle undergoes a rigorous 125-point inspection process and is re-conditioned before being available for purchase. The Healey Pre-Owned Network uses technology to determine pricing and ensure customers will never overpay. Multiple financing options are available, and Healey’s Guaranteed Credit Approval Program is fast and efficient.
“Focus Media has an established reputation as an industry leader in the Hudson Valley, so renewing our partnership was a natural fit,” said John Koerner, Executive General Manager of Healey Brothers Inc. “Working with Focus Media will advance how we reach our customers about the many affordable, quality vehicle options that are available close to home, no matter where in the Hudson Valley you are.”
An established company with global clients and influence, Focus Media represents companies and brands at the top echelons of retail, entertainment, tourism and economic development, among other industries. By again partnering with Healey Brothers, Focus Media continues to expand its portfolio of clients that includes Garnet Health, Orange County (N.Y.) Tourism, RSR Corp., Walden Savings Bank, Bellefield at Historic Hyde Park, Rolling V. Corp., Aurochemicals and President Container Group.
About Healey Brothers
Healey Brothers, a family-owned business with 40 years of experience, has nine locations across the Hudson Valley. Its friendly, well-trained employees prioritize treating customers with fairness, honesty and respect. Its vehicle roster includes Chevrolet, Buick, Chrysler, Jeep, Dodge, Ram, Ford, Hyundai, Kia, Lincoln and Mitsubishi, and it offers parts and services at all locations. For more information, visit HealeyBrothers.com
About Focus Media
Focus Media, Inc. is an award-winning, full-service public relations and marketing firm specializing in market research, branding, design, collateral development, TV and radio production, media planning and placement. Since launching the company in 2002, President and CEO Josh Sommers has assembled a talented team of knowledgeable marketing experts, public-relations strategists and acclaimed graphic designers that have made Focus Media a pre-eminent advertising agency known for its creativity, innovation and cutting-edge marketing strategies. For more information, visit FocusMediaUSA.com.
