Garnet Health

From 2008 - 2021, Focus Media served as Agency of Record for Garnet Health Medical Center - Catskills, previously known as Catskill Regional Medical Center, and it assumed that role for Garnet Health Medical Center, previously known as Orange Regional Medical Center, in 2010 as well.

Focus Media was integral in the June 2020 rebrand and launch of Garnet Health, the former Greater Hudson Valley Health System parent organization of the hospitals. This extensive effort included the rebranding of three hospitals, medical groups and foundations to more easily and memorably communicate that it is a united group committed to delivering exceptional healthcare. Focus Media handled media planning and buying, message development, web design and development, print and broadcast creative, and direct mail for the health system and its individual entities.