Josh and Lisa Sommers of Focus Media Launch Weekly Webisodes on Facebook, YouTube
GOSHEN, N.Y. (July 20, 2020) – At the start of COVID-19, Focus Media owners Josh and Lisa Sommers saw a need to help struggling businesses through this challenging economic climate and provide free marketing advice in an entertaining, informational platform. So began the launch of “Over the Hump with Josh and Lisa” a weekly 20- to-30-minute webisode providing business owners and entrepreneurs with expert plain-talk advice for navigating the pandemic and beyond. The name stems from helping business owners get over the weekday “hump” and over the hump of the pandemic.
The weekly webinar can be found on the team’s @JoshAndLisa Facebook page and @JoshandLisa YouTube page every Wednesday at 4 p.m. The couple, in between dispensing valuable professional advice, can often be seen discussing the trials and tribulations of working together and being married. The show even includes a segment titled, “Explain Yourself,” where they take turn poking lighthearted fun at one another for something that happened during the week, including Josh’s fascination with skincare, Avengers and Star Wars.
“There never has been a more critical time to get expert marketing and public relations advice,” said Josh Sommers, a radio broadcasting veteran who founded Focus Media in 2002. “The solutions we offer are easy to understand, easy to put into action and proven to work.”
Each week, “Over The Hump With Josh and Lisa” dives into a facet of marketing and public relations. They explore, explain and provide hands-on, action-driven strategies useful for both the novice and seasoned business leader. Topics have included the ins and outs of digital advertising, why video is crucial, how to pivot in the current marketplace, crisis communications, message development and more.
The techniques are borne out of the unrivaled advice Focus Media – the Hudson Valley’s largest full-service public relations and marketing firm – has long provided to its deep roster of clients. They include some of the region’s most notable businesses, many with international influence, along with local governments and nonprofit organizations.
“The experienced team at Focus Media has repeatedly and successfully helped businesses pivot over the past few months,” said Lisa Sommers. “Our advice is battle-tested and easily customized for companies and nonprofits – no matter their size.”
“Josh and Lisa are helping regional businesses reinvigorate their return to success,” said Michael Oates, President and CEO of the Hudson Valley Economic Development Corp. “They, and Focus Media, are pre-eminent thought leaders in the Hudson Valley. Their long track record of success means their strategies are deeply respected. Such expertise can be invaluable to businesses finding their way forward.”
Josh and Lisa started the show, and are donating their expertise, because they deeply understand that businesses’ successes translate into families and communities that thrive. “We felt a responsibility to help at a time when it has been needed most,” Lisa Sommers said, “and offering the show online means viewers can watch from anywhere, at any time, without having to travel or worry about exposure to the virus.”
That convenient availability is one reason “Over The Hump With Josh and Lisa” has been a fast success since launching on May 13, 2020. The webisodes now draw more than 5,000 views a week. This is no 30-minute marketing lecture; it connects because it’s relatable and engaging.
Watch “Over The Hump With Josh And Lisa” by visiting @JoshAndLisa on Facebook each Wednesday at 4 p.m. All episodes, viewable at any time, are archived on that Facebook page and can also be viewed on YouTube at https://bit.ly/2ZBWRMV.
About Focus Media, Inc.
Focus Media, Inc. is an award-winning, full-service public relations and marketing firm specializing in market research, branding, design, collateral development, TV and radio production, media planning and placement. Since launching the company in 2002, President and CEO Josh Sommers has assembled a highly talented team of marketing experts, public relations strategists and acclaimed graphic designers who have made Focus Media a pre-eminent advertising agency known for its creativity, innovation and cutting-edge marketing strategies. Visit FocusMediaUSA.com.
