Are you where you need to be to be seen by your customers and potential customers? More specifically, is your website mobile-ready so your customers are seeing you?
More and more people are receiving their Internet information on their smartphones; even more so than on their desktop computers. According to a study by dotMobi, in 2008 there were 150,000 mobile-ready websites; in 2010, there were 3 million.
Many are now predicting that growth in mobile use will be bigger than the rush to use the Web on desktop computers. From 1996 to 1998, desktop websites grew in number from 150,000 to 2 million. That’s a 1,233 percent increase, compared with the 1,900 percent increase from 2008 to 2010 in mobile websites.
These statistics prompted Morgan Stanley to say in a report that the “mobile Internet is ramping faster than desktop Internet did and will be bigger than most think.”
There’s room for growth: 35 percent of people in the U.S. own a smartphone. That’s a large number, but it can go a lot higher.
So, obviously if you are in business and want to reach your customers, you need to go where they are “hanging out.” Here are a few things to consider that will ensure that your mobile website is phone friendly:
Want to see how your website is doing? Track its performance through Google Analytics and you’ll see how many hits you are receiving through mobile devices. The numbers will tell how important a fast, effective mobile-ready website is.
So, is your website ready to warmly receive potential customers? Grow your brand and grow your visibility by creating that mobile site you’ve wanted to create for the past couple of years “» or, tune up or redo that mobile site that isn’t turning on potential customers the way it should.
Josh Sommers is president and CEO of Focus Media, a leading Hudson Valley advertising and public relations agency. He can be reached at josh@advertisingandpr.com or 294-3342, ext. 303. Read his blog at www.advertisingandpr.com. His column appears Fridays.
