Firm demonstrates leadership in tourism marketing
GOSHEN, N.Y. (Sept. 12, 2012) – Focus Media has announced that its work with Ulster County Tourism has received three prestigious national awards.
The awards include a National Association of Counties (NACO) 2012 Achievement Award for “UlsterCountyAlive.com: Revitalizing Ulster County’s Tourism Economy” and two Telly Awards. A promotional video for Ulster County, “Things To Do,” received the Telly Awards’ 2012 Silver Award, its highest honor, in the Internet/Online Programs, Segments or Promotional Pieces – Travel/Tourism category. Additionally, the firm received the 2012 Bronze Telly Award in the Internet/Online Programs, Segments or Promotional Pieces – Travel/Tourism category for its video “Places To Stay.”
“Focus Media is proud to be a partner with Ulster County’s tourism efforts, developing and executing an integrating marketing plan that includes broadcast, print and search engine marketing,” said Josh Sommers, President and CEO of Focus Media.
In just the past year, Ulster County’s tourism indicators have risen substantially. Visitor spending in Ulster County has increased by 5.3 percent to $454 million. Local tax revenue from tourism in the Ulster County has grown by 4.7 percent to $28.3 million and New York State tax revenue has increased 3.5 percent to $27.6 million. Ulster County now represents 44 percent of the Catskills tourism economy (Sullivan County represents 34 percent; Greene, 14 percent; and Delaware, 8 percent).
Started in 1970, the NACO Achievement Awards Program offers national recognition to innovative programs that contribute to and enhance county governments. The Telly Awards was founded in 1978 in an effort “to strengthen the visual arts community by inspiring, promoting and supporting creativity.”
Specializing in tourism marketing, Focus Media recognizes that every advertising campaign includes several touch points, from media planning and broadcast TV and radio, to print, interactive, collateral and even outdoor marketing efforts. The full-service advertising, marketing and public relations firm is dedicated to providing creative media designed to grab consumers’ attention in ways that extend beyond traditional marketing techniques.
The Ulster County entries for these awards were among several thousand competing from all 50 states and five continents. To learn more, visit the NACO website at http://www.naco.org or the Telly Awards website at http://www.tellyawards.com.
About Focus Media Focus Media, Inc. is an award-winning, full service, public relations and marketing firm specializing in market research, branding, design, collateral development, TV and radio production, media planning and placement. Since founding the company in 2002, President and CEO Josh Sommers has assembled a highly talented team of marketing experts, public relations strategists and acclaimed graphic designers that have made Focus Media a preeminent advertising agency known for its creativity, innovation and cutting edge marketing strategies. For more information, visit www.advertisingandpr.com.
