Branding, Strategic Marketing, Public Relations Promote the Winter Destination to the Region, State and Beyond
GOSHEN, N.Y. (Jan. 26, 2024) – For six years, Focus Media, a strategic full-service marketing, public relations and advertising agency based in New York’s Hudson Valley, has partnered with the Mount Peter Ski Area in Warwick, N.Y., to expand the popular destination’s prominence — including tapping into the New York City market — as the region’s go-to spot for families and winter enthusiasts.
Mount Peter has enhanced visitors’ experiences on the slopes in recent years with multiple upgrades, including expanded snow-making capacity and an online reservation system. Focus Media has collaborated with the ski area in robust, strategic campaigns to introduce those innovations, and everything Mount Peter has to offer, to the Hudson Valley, New York State and beyond. The Goshen, N.Y.-based firm created Mount Peter’s dynamic, up-to-date website while honing its advertising, enhancing its branding and inventing Mount Peter’s slogan, “New York’s Family Mountain.”
“Mount Peter’s status as a top spot in the Hudson Valley for families and winter sports enthusiasts has continued to surge,” said Focus Media President and CEO Josh Sommers. “Our partners there are consistently driven to ensure a premium visitor experience. We’re proud to collaborate with Mount Peter and to apply our expertise in strategic marketing, branding, website design and public relations, all to promote unmatched opportunities for winter fun to ever larger audiences.”
“In the dynamic world of business, finding a marketing firm as dedicated and reliable as Focus Media is a true blessing,” said Mount Peter Executive Manager Amy Sampson-Cutler. “Its unwavering commitment to excellence has not only elevated Mount Peter Ski Area into the heart of the New York City market, but also has transformed our professional relationship into a genuine friendship. Focus Media goes far beyond the conventional. Its experts seamlessly integrate innovative strategies into our branding, website design and online marketing. Its passion for our success is not just a service; it’s a testament to the power of collaboration and genuine partnership.”
Over the past six years, Focus has:
- Designed and built Mount Peter’s eye-catching, comprehensive, easy-to-use website.
- Strategized Mount Peter’s focus on providing ski instructions for newcomers, a key revenue driver that inspires loyalty among guests.
- Streamlined advertising to focus on targeted digital marketing, a tactic that has increased the number of guests and frequency of visits.
- Promoted Mount Peter via Google and Facebook advertising, to expand the reach, effectiveness and results of its digital outreach.
- Produced and distributed press releases and managed media relations for Mount Peter’s season openings and other news.
- Promoted Mount Peter to the New York City market, strategies that succeeded in drawing greater numbers of day-trippers from the Big Apple.
Mount Peter is open now for its 88th season. In recent years, Mount Peter has expanded its rental shop and Snow Basin Learning Center. This year, the mountain also boosted its capacity for snowmaking with an upgraded pumphouse, and expanded its menu of food options with a larger, upgraded kitchen.
Focus Media’s comprehensive portfolio of outreach initiatives also aid Mount Peter’s strategies for withstanding times when the weather is not ideal for winter sports.
“With Focus Media, every milestone is a shared triumph, and every challenge is an opportunity to shine,” Sampson-Cutler said. “We are grateful for a marketing firm that doesn’t just meet expectations, but surpasses them with a genuine personalized touch. In the face of challenging weather conditions, the true value of a stellar marketing team shines through.”
About Focus Media, Inc.
Focus Media, Inc. is an award-winning, full-service public relations and marketing firm specializing in market research, branding, design, collateral development, TV and radio production, media planning and placement. Since launching the company in 2002, President and CEO Josh Sommers has assembled a highly talented team of marketing experts, public relations strategists and acclaimed graphic designers who have made Focus Media a pre-eminent advertising agency known for its creativity, innovation and cutting-edge marketing strategies. Visit FocusMediaUSA.com.
About Mount Peter Ski Area
Just an hour drive from the George Washington Bridge, Mount Peter is at 51 Old Mount Peter Road in Warwick, N.Y. For more information, visit mtpeter.com.
