GOSHEN, N.Y. (August 15, 2017) – Jason Upchurch, a director at Focus Media, Inc., will be performing at the 7th Annual FDNY 343 Ride this month with his New York Hall of Fame bandmates in the Dan Brother Band.
The FDNY 343 Ride is a two-day memorial bike ride organized by members of Engine 50, Ladder 19 and Battalion 26 of the FDNY to honor and remember the 343 members of the FDNY who perished in the World Trade Center on September 11, 2001. Riders depart from the Freedom Tower in lower Manhattan and pedal to Montauk Point Lighthouse on Long Island over the course of two days.
All FDNY 343 Ride proceeds go directly to help support those who have sustained severe, life-altering injuries while serving in the United States military. To date, the Ride has raised and distributed more than $600,000.
“Providing our veterans with the post-war care they deserve should always be a national priority,” said Upchurch. “Our friends at the FDNY do so much toward this cause through the 343 Ride; I’m just proud to be in league with that kind of gratitude, generosity and kindness.”
Focus Media believes in volunteerism and encourages its employees to lend their time and talent to community organizations.
“The tragedy of September 11 deeply affected us all,” said Focus Media CEO Josh Sommers. “We appreciate the tribute that Jason and his bandmates pay to the heroes who lost their lives that day, and are proud of the encouragement they provide the men and women of the FDNY who continue to support veterans whose lives are forever altered fighting for our country.”
The Dan Brother Band, with whom Upchurch plays bass guitar, was invited to participate in the inaugural Ride in 2011 and has been traveling with the firefighters to support and entertain at the closing ceremonies every year since. The band has made five trips to Montauk, as well as two Rides that departed Manhattan and stretched to Arlington, VA.
To learn more about the FDNY 343 Ride, or to make a donation, please visit www.fdny343ride.com.
About Focus Media
Focus Media, Inc. is an award-winning, full-service public relations and marketing firm specializing in market research, branding, design, collateral development, TV and radio production, media planning and placement. Since launching the company in 2002, President and CEO Josh Sommers has assembled a highly talented team of marketing experts, public relations strategists and acclaimed graphic designers that have made Focus Media a preeminent advertising agency known for its creativity, innovation and cutting edge marketing strategies. For more information, visit www.focusmediausa.com.
