Key Roles Expanded Amid Rapid Growth
(Goshen, NY) September 26, 2011— As Focus Media, Inc. continues to grow and strengthen its core team, Christina Lawrence has been promoted to senior art director, and Lisa Kelly has ascended to the role of key account director.
Christina Lawrence has been part of the Focus team since joining the agency in October 2007 as a graphic designer. In her expanded role, she directs all aspects of creative and design for the firm, including managing internal operations in the Focus Media design department. Lawrence has developed some of the company’s most recognizable and award-winning work, including Walden Savings Bank, Ulster County Tourism and most recently, the campaign for the new Orange Regional Medical Center.
“Chrissy is a critical part of what makes Focus successful,” said CEO Josh Sommers. “She is a consummate professional who amazes me every day with her talent and dedication, and she has quickly grown into an important leader in our organization.”
Prior to joining Focus Media, Lawrence was the art director at Greystone Partners Advertising & PR in Poughkeepsie, where she was responsible for design and development on a wide range of projects. She holds a Bachelor of Fine Arts in Graphic and Interactive Communication from Ringling School of Art and Design in Sarasota, Fl.
After spending five years at Madden Communication, LLC as an account executive and public relations manager, Lisa Kelly joined Focus Media as an account executive in January 2010, when the two firms merged. Now, she heads several of the company’s key accounts, including Catskill Regional Medical Center, Elant, and Pinegrove Ranch & Family Resorts, among others.
“Lisa’s dedication and attention to detail are evident in the respect of her peers and clients,” continued Sommers. “She has taken on important accounts and is part of Focus Media’s long-term future.”
In her role as key account director, Kelly is responsible for managing and coordinating marketing, advertising, public relations and special events for several clients. She develops and implements strategic marketing plans to achieve the goals of each client. Kelly is a graduate of St. Thomas Aquinas College in Sparkill, N.Y., with a Bachelor’s degree in Communication Arts.
ABOUT FOCUS MEDIA
Josh Sommers started Focus Media in 2002. Today, the agency is a multi-faceted communications organization specializing in public relations, advertising, market research, crisis management, design and Web development. Clients include Hudson Valley Economic Development Corporation, Jacobowitz & Gubits, Orange Regional Medical Center, Ulster County Tourism and Walden Savings Bank. In addition, Focus Media has extensive experience managing issue advocacy and political campaigns. The firm, ranked the fastest growing public relations agency in the eastern U.S. by PR Week, is staffed by former award-winning journalists, experienced marketing executives and graphic designers. More details about Focus Media can be found at www.advertisingandpr.com or at 845-294-3342.
