David Dirks to bring new marketing services to clients (May 24, 2011) – Focus Media, Inc. announced today the appointment of David Dirks as its Vice President of Client Strategy.
Goshen, N.Y.
Dirks, a seasoned marketing executive with experience working for Fortune 100 companies as well as startups, also brings an extensive competitive analysis and business strategy background to the firm and will deepen the scope of what Focus Media offers to its clients. Dirks will specialize in working with companies on a deeper marketing and sales strategy level, helping make them improve their customer retention and increase revenues by raising sales conversion.
Prior to joining Focus Media, Dirks held senior marketing positions with J.P. Morgan Chase, Mellon/Dreyfus and DeGeorge Financial. He has also served as President/CEO of the Orange County Partnership. Dirks is a contributing member of the McKinsey Quarterly Executive Panel and Managing Director of Dirks on Strategy Media, which handles his publications.
“David brings an impressive, new background to Focus Media that broadens how we will help our clients expand their business,” said Josh Sommers, the President and CEO of Focus Media, Inc. “This is another investment in making Focus Media the most complete agency in the history of the Hudson Valley.”
Dirks is also an accomplished author, newspaper columnist and blogger. His latest book, Job Search Marketing: Finding Job Opportunities in Any Economy (Booksurge Publishing, September 2009), is a marketing book on job search and personal branding. His next book, From Invisible to Invincible: Strategies for Growing a Small Business in Any Economy will be published in November 2011. Dirks is a weekly business columnist for The Times Herald-Record with his Dirks on Strategy business column. He is also Chief Content Officer for his “Dirks on Strategy” business blog (www.growingmybusiness.wordpress.com).
“Focus Media is the leading edge advertising/marketing agency in the Hudson Valley and I’m very happy to be part of the team to keep that successful momentum moving forward,” Dirks said.
ABOUT FOCUS MEDIA
Josh Sommers started Focus Media in 2002. Today, the agency is a multi-faceted communications organization specializing in public relations, advertising, market research, crisis management, design and Web development. Clients include Hudson Valley Economic Development Corporation, Jacobowitz & Gubits, Orange Regional Medical Center, Ulster County Tourism and Walden Savings Bank. In addition, Focus Media has extensive experience managing issue advocacy and political campaigns. The firm is staffed by former award-winning journalists, experienced marketing executives and graphic designers. More details about Focus Media can be found at www.advertisingandpr.com or at 845-294-3342.
