Goshen, N.Y. (Feb. 14, 2011) — Focus Media, Inc. announced today the appointment of Shannon McSweeney-LeMay as its Senior Director of Marketing.
McSweeney-LeMay brings 20 years of marketing and public relations experience in the entertainment, tourism and hospitality fields to her position at Focus Media. Most recently she led the public relations efforts for Bethel Woods Center for the Arts from 2008 to 2010, and Mountain Creek Resort from 2004 to 2008.
For each organization she secured extensive national, international and regional media attention, including the New York Times, Good Morning America, Today Show, The Associated Press, CNN, the Washington Post and Rolling Stone, among many others. Previously she served as Senior Director of Marketing Services at Artemis Records in New York City, and held positions in marketing and publicity at Island Def Jam and Mercury Records, where she worked with performers including Bon Jovi, KISS and Russell Crowe among others.
“Shannon is a very valuable addition to our firm,” said Josh Sommers, the President and CEO of Focus Media, Inc. “Her experience, both locally and in New York City, handling marketing and public relations campaigns for some of the biggest names in entertainment and hospitality, adds a new and exciting dimension to the Focus team.”
ABOUT FOCUS MEDIA
Josh Sommers started Focus Media in 2002. Today, the agency is a multi-faceted communications organization specializing in public relations, advertising, market research, crisis management, design and Web development. In addition, Focus Media has extensive experience managing issue advocacy and political campaigns. The firm is staffed by former award-winning journalists, experienced marketing executives and graphic designers. More details about Focus Media can be found at www.advertisingandpr.com or at 845-294-3342.
