GOSHEN, N.Y. (June 9, 2020) – Focus Media, a strategic full-service marketing, public relations and advertising agency based in New York’s Hudson Valley, today announced it has been chosen as the strategic communications and public relations agency of record by Catskill Farms, a builder and home designer with a 20-year track record of being the leader in the construction of second homes in the region.
“Catskill Farms has been a longtime professional friend, having worked together following the 2008 financial crisis. We are grateful to work together again during these troubling economic times,” said Focus Media President and CEO Josh Sommers. “For nearly two decades, Catskill Farms, a notable home designer and builder, has forged ahead with creative projects that not only result in homes for potential buyers, but help fuel the economies of the small towns that many of us call home.”
Based in Eldred, Sullivan County, N.Y., Catskill Farms designs and builds regionally inspired homes, including farms and barns, cottages and ranches, as well as mini-cottages and barns under 1,000 square feet. The renowned builder constructs homes in Sullivan, Ulster and Dutchess counties. Catskill Farms prioritizes one-on-one service for clients, helping guide, counsel and collaborate on all facets and details necessary for a successful design-and-build process.
Catskill Farms was founded by Charles “Chuck” Petersheim in 2001. Petersheim left New York City following the attacks on 9/11 and headed to the rural countryside of Sullivan County. There, he began fixing up an old farmhouse, thus embarking on the first chapter of the Catskill Farms story. Since then, Petersheim has constructed more than 200 residences for families looking for the perfect country residence or second home.
“Catskill Farms has an established reputation as an industry leader in the Hudson Valley and Catskill regions, so the partnership between us and Focus Media was a natural fit,” said Petersheim. “Working with Focus Media will allow us to better highlight the breadth of designs Catskill Farms offers and the many ways we have integrated community involvement and services into our business.”
An established company with global clients and influence, Focus Media represents companies and brands that are at the top echelons of retail, entertainment, tourism and economic development, among other industries. By adding Catskill Farms, Focus Media continues to expand its portfolio of clients that includes the Hudson Valley Economic Development Corporation, Orange Regional Medical Center, RSR Corporation and Orange County (N.Y.) Tourism.
About Catskill Farms
Catskill Farms is a vertically integrated development, design, construction and real estate company with a 20-year track record in New York’s Hudson Valley and Catskill regions. Founded by Charles Petersheim, Catskill Farms helps families find upstate retreats that facilitate and propel their upstate country journeys – safely, affordably, comfortably and predictably. For more information, visit TheCatskillFarms.com.
About Focus Media
Focus Media, Inc. is an award-winning, full-service public relations and marketing firm specializing in market research, branding, design, collateral development, TV and radio production, media planning and placement. Since launching the company in 2002, President and CEO Josh Sommers has assembled a talented team of knowledgeable marketing experts, public-relations strategists and acclaimed graphic designers that have made Focus Media a pre-eminent advertising agency known for its creativity, innovation and cutting-edge marketing strategies. For more information, visit FocusMediaUSA.com.
