GOSHEN, N.Y. (February 26, 2018) – Focus Media, a New York public relations and marketing agency that specializes in promoting to the New York metropolitan market, today announced it has been chosen as the strategic communications and public relations agency of record by Camelback Resort, the Poconos’ premier adventure destination, and The Kartrite Hotel & Indoor Waterpark being built on the Resorts World Catskills campus in the Town of Thompson, N.Y. Both destinations are owned by Ken Ellis and Arthur Berry III, recognized nationally as the innovators behind the award-winning Camelback Lodge & Aquatopia Indoor Waterpark located in Tannersville, Pennsylvania, and H2OBX Waterpark, an innovatively designed outdoor waterpark in Outer Banks, North Carolina.
“Our agency is excited to work with industry leaders like Mr. Ellis and Mr. Berry, and to spread the word about the unique four-season experience at Camelback and The Kartrite,” said Focus Media President and CEO Josh Sommers. “They are passionate about the quality of customer experience offered to their guests, so their culture matches Focus Media’s creativity and customer service.”
An established company with global clients and influence, Focus Media represents companies and brands that are at the top echelons of retail, entertainment, tourism and economic development, among other industries. By adding Camelback Resort and The Kartrite Hotel & Indoor Waterpark, Focus Media continues to expand its portfolio of clients that includes Woodbury Common Premium Outlets, Aurochemicals, HYTORC, MetroVac, RSR Corporation, Hudson Valley Economic Development Corporation and Orange County N.Y. Tourism.
Camelback Resort includes the award-winning Camelback Lodge & Aquatopia Indoor Waterpark, Camelbeach Mountain Waterpark, Camelback Mountain Ski Area, Snowtubing Park and Camelback Mountain Adventures.
The Kartrite Hotel & Indoor Waterpark, set to open in early 2019, will include a four-season two-acre indoor waterpark that is family-focused in its thrills and amenities. The resort will have 324 exquisitely designed hotel suites, multiple innovative restaurants, a relaxing spa, an indoor ropes course and a mega arcade packed with state-of-the-art games.
“Camelback Resorts has set a high standard for excellence in our industry, and Focus Media has been doing the same in its field,” said Brian Czarnecki, Chief Operating Officer of Camelback Resorts. “When we decided to partner with an agency, Focus Media was an obvious choice because of its experience and success in helping the Hudson Valley and Catskill region gain millions of tourism visitations, including to Woodbury Common Premium Outlets. Their expertise in marketing to the New York City metropolitan area, including Pennsylvania, New Jersey and Connecticut, will help us reach our target demographic.”
Focus Media has been key to bringing influential projects to New York. It played a decisive role in the approval of a casino gaming license for Empire Resorts, which opened Resorts World Catskills on Feb. 8. Focus Media was also instrumental in helping LEGOLAND New York gain approvals for a $500 million theme park and resort in Goshen, N.Y. It also represented Woodbury Common Premium Outlets through its multimillion dollar redevelopment and continues to be its agency of record.
“Focus Media has worked on key and influential projects that attract millions of visitors from across the U.S. and the world,” said Sommers. “We believe our talented team helps our clients move the needle every day.”
About Camelback Resort
Camelback Resort continues to reinvent itself since opening in 1963 with 14 trails and three lifts serving 41,656 skiers. Today, Camelback serves more than 1.7 million outdoor enthusiasts and visitors annually with 37 trails, 16 lifts, 100 percent snowmaking, the largest snow tubing park in the U.S. with an out-of-this-world “Galactic” light experience, Camelback Mountain Adventures (featuring the only mountain coaster in Pennsylvania and North America’s longest twin 4,000-foot Zip-Flyers), Camelbeach Waterpark (the largest waterpark in Pennsylvania) and Camelback Lodge & Aquatopia Indoor Waterpark. For more information, visit www.camelbackresort.com.
About The Kartrite Hotel & Indoor Waterpark
Set to open in early 2019, The Kartrite Hotel & Indoor Waterpark is the latest creation of Ken Ellis and Arthur Berry III, co-owners of the Pocono’s premier adventure destination, Camelback Resort. The Kartrite Hotel & Indoor Waterpark will feature two acres of exhilarating four-season indoor waterpark space and a luxury hotel with 324 guest suites. Building upon the family-focused thrills and amenities that have made Camelback Resort & Aquatopia a premier destination in the Poconos, the new indoor waterpark and hotel will be perfectly situated to serve adventure-seekers from the New York metropolitan area and beyond. Inspired by the beauty of its Catskill locale with a nod to the region’s historic past, the cheeky, contemporary design of the hotel and indoor waterpark will set the bar for both innovative architecture and family-friendly adventure at every turn. For more information, visit thekartrite.com.
About Focus Media
Focus Media, Inc. is an award-winning, full-service public relations and marketing firm specializing in market research, branding, design, collateral development, TV and radio production, media planning and placement. Since launching the company in 2002, President and CEO Josh Sommers has assembled a talented team of knowledgeable marketing experts, public relations strategists and acclaimed graphic designers that have made Focus Media a preeminent advertising agency known for its creativity, innovation and cutting-edge marketing strategies. For more information, visit www.focusmediausa.com.
