Emergency Restoration Firm, With Clients in 3 States, Now Poised for New Growth
GOSHEN, N.Y. (December 14, 2020) – Focus Media, a full-service marketing, public relations and advertising agency based in New York’s Hudson Valley, was Advanced Disaster Recovery Inc.’s choice to lead its successful rebranding and renaming effort. This strategic move, and Focus’ expertise, now position the long-successful company to expand the geography it serves and provide around-the-clock emergency-restoration services to more clients.
The leadership of the company, also known as Advanced DRI, called upon Focus Media to identify solutions when it decided to transition from its previous name, Hudson Valley DKI. Focus Media provided branding options, marketing action plans, public relations, advertising and creative.
The new name, activated on Dec. 1, 2020, succinctly and memorably communicates that Advanced Disaster Recovery Inc. is committed to delivering exceptional emergency and disaster-recovery services in the Hudson Valley, Catskills, northern New Jersey and eastern Pennsylvania.
“We are proud that our expertise helped guide a well-respected local company’s transition into its next exciting chapter,” said Focus Media President and CEO Josh Sommers. “The rebranding positions Advanced DRI to continually elevate standards and build upon the reliability and relationships it has nurtured and valued for many years.”
Advanced DRI President Angelo Ferrante thanked Focus for its attentive, innovative partnership. “Focus Media’s guidance was essential,” he said. “Advanced Disaster Recovery Inc. was selected as the new name because it is easy to understand and speaks to our company’s mission. ‘Advanced’ refers to our speed and level of service. ‘Disaster Recovery Inc.’ refers to the services we provide. Our new name represents the perfect blend of excellence, trust and a commitment to ensuring the best experience for our customers.”
“Though our location, phone number and team remain the same, the transformation of our name and Focus’ assistance position us to seize new opportunities,” Ferrante added. “Advanced Disaster Recovery Inc. will be expanding into new geographic territories. The promise we see in the future, including this new strategic direction, is a result of our loyal employees’ hard work and Focus’ contribution.”
Advanced Disaster Recovery Inc. provides emergency recovery services for wind, fire, smoke and water damage; catastrophe response; contents restoration; environmental issues; mold remediation; healthcare and environmental services; flooding repair; and construction services. The company serves commercial and residential clients. As part of its amicable split from DKI after 12 years, customer records will remain secure and intact.
An established company with global clients and influence, Focus Media represents companies and brands at the top echelons of healthcare, manufacturing, tourism and economic development, among other industries. By adding Advanced DRI, Focus Media continues to expand its client roster, which includes Garnet Health, Healey Brothers, the Hudson Valley Economic Development Corporation and Orange County (N.Y.) Tourism, among many others.
About Advanced Disaster Recovery Inc.
Serving the Hudson Valley for more than 40 years, Advanced Disaster Recovery Inc.’s experts are highly trained and certified in the latest home restoration and remediation techniques and technology. The company, which has an A+ rating from the Better Business Bureau, serves Orange, Sullivan, Rockland, Ulster, Dutchess and Putnam counties in New York; Bergen, Passaic and Sussex counties in New Jersey; and Pike County in Pennsylvania. It provides free estimates and directly bills services to insurance companies. To learn more, call (845) 294-8919 or visit advanceddri.com.
About Focus Media
Focus Media, Inc. is an award-winning, full-service public relations and marketing firm specializing in market research, branding, design, collateral development, TV and radio production, media planning and placement. Since launching the company in 2002, President and CEO Josh Sommers has assembled a talented team of knowledgeable marketing experts, public-relations strategists and acclaimed graphic designers who have made Focus Media a pre-eminent advertising agency known for its creativity, innovation and cutting-edge marketing strategies. For more information, visit FocusMediaUSA.com.
