New site launches to coincide with tourism push at 2018-2019 season kick-off
GOSHEN, N.Y. (February 1, 2019) – Focus Media, a leading, full-service and award-winning marketing and public relations firm, developed and launched a completely redesigned website for the popular ski area Mount Peter. The all-new www.mtpeter.com was launched in December, to coincide with the kick-off of Mount Peter’s 2018-2019 season. It couples an easily navigable user interface with clean, responsive design and dynamic content for an in-depth exploration of everything the popular tourist destination has to offer.
Focus Media has a strong track record serving the burgeoning tourism industry in the Hudson Valley and Catskills. The agency provided key public relations and government affairs services for LEGOLAND® New York, a division of Merlin Entertainments – Europe’s largest visitor attraction operator, and second-largest in the world. LEGOLAND® New York will not only boost tourism to the region, but also create hundreds of jobs. Focus Media also assisted Empire Resorts, Inc. with public, media and community relations during New York State’s casino site selection process. The agency’s efforts helped the company win its bid to open Resorts World Catskills, New York’s newest and closest integrated casino resort to Manhattan. The agency remains a trusted partner of Resorts World Catskills for publicity and community relations.
Focus Media also serves as Agency of Record for Woodbury Common Premium Outlets®, a Simon Premium Outlet, and one of New York State’s most-visited tourism destinations. National publicity by Focus Media has earned Woodbury Common placements in many top-tier publications. Focus Media is also Agency of Record for Orange County Tourism.
“At Focus Media, we’re proud of the role we play in support of tourism projects – recent developments that have been transformative for our region and others that maintain and elevate the tradition of the Hudson Valley as a tourist destination. Mount Peter is an important part of that tourism landscape,” said Focus Media President and CEO Josh Sommers. “This was a fun project, developing a site that is simultaneously a powerful tool for driving tourism and which conveys the excitement and family feel that’s made Mount Peter so popular over so many generations.”
Visitors to the new www.mtpeter.com can easily find everything they need to know to plan a visit to Mount Peter, including a Snow Report Page that lists up-to-the-moment conditions for every slope and ski lift, 24/7. A new Mount Peter webcam was incorporated to provide a trailside view in real time.
Downloadable forms and trail maps are available along with all current rates for lift tickets, ski and snowboard rentals – including specials and group rates. Online rates and booking are also available for Mount Peter’s well-known Mountain School. Additionally, the website allows the online purchase of tickets to Mount Peter’s 600-foot tubing run. The website is also home to Mount Peter Racing, the mountain’s competitive alpine skiing program, with race schedules and registration information available.
About Mount Peter
Mount Peter enjoys an 80-year reputation as a family-friendly winter recreation destination. Known as “New York’s family mountain”, Mount Peter offers a popular Free Beginner Ski & Snowboard School. Mount Peter is located at 51 Old Mount Peter Road in Warwick, New York. For more information on Mount Peter visit www.mtpeter.com.
About Focus Media
Focus Media, Inc. is an award-winning, full-service public relations and marketing firm specializing in market research, branding, design, collateral development, TV and radio production, media planning and placement. Since launching the company in 2002, President and CEO Josh Sommers has assembled a talented team of knowledgeable marketing experts, public relations strategists and acclaimed graphic designers that have made Focus Media a preeminent advertising agency known for its creativity, innovation and cutting-edge marketing strategies. For more information, visit www.focusmediausa.com.
