GOSHEN, N.Y. (November 2, 2018) – Focus Media, the Hudson Valley’s largest and award-winning, full-service public relations and marketing firm, has developed Orange County Tourism’s “OCNY Craft Beverage Tour” mobile app.
The app makes exploring Orange County’s many craft beverage locations easier than ever. Now available for free download in the iTunes and Google Play stores, the app makes it easy for iPhone and Android users to customize tours of Orange County’s craft beverage locations from their mobile devices.
Descriptions and addresses for each of the county’s wineries, cideries, breweries, and distilleries can be found within the app. Seamless integration with mobile users’ default GPS application allows their device to quickly guide them to their locations of choice. It’s not just a handy tool for mapping out trips by theme or location, it has direct links to the websites of Orange County Tourism’s craft beverage partners for up-to-date details on products, hours of operation, and fun events at each location. The app also includes transportation options that allow visitors to leave their cars at home.
“Focus Media is honored to bring innovative products to Orange County Tourism that will help grow the regional tourism industry,” said Focus Media President and CEO Josh Sommers. “We pride ourselves on bringing strategic answers to solve our clients’ needs. In this case, a mobile app focused on the craft beverage industry is the perfect solution to help visitors quickly learn about Orange County’s craft beverage producers and their unique offerings.”
Orange County is home to dozens of craft beverage producers including Brotherhood, America’s Oldest Winery, and Angry Orchard’s Innovation Cider House. Tasting rooms in historic buildings and vintage barns open their doors with local drink, food and fun. Gaze out at the growing fields of ingredients as you sample farm-to-glass beverages.
“The craft beverage scene is booming in Orange County. Its continued growth has had a positive impact on surrounding local businesses, and the Hudson Valley region as a whole,” said Orange County Tourism Director Amanda Dana. “By launching this app, we’re reaching out to expand our tourism audience. It puts Orange County’s craft beverage attractions right at their fingertips.”
About Orange County Tourism
Orange County Tourism, based in Goshen, N.Y., is the county’s tourism headquarters and a participant in the I LOVE NY program. A comprehensive listing of area attractions, lodging, and events can be found at www.OrangeTourism.org. For a free copy of the Orange County Travel Guide, e-mail tourism@orangecountygov.com or call 845-615-3860.
About Focus Media
Focus Media, Inc. is an award-winning, full-service public relations and marketing firm specializing in market research, branding, design, collateral development, TV and radio production, media planning and placement. Since launching the company in 2002, President and CEO Josh Sommers has assembled a talented team of knowledgeable marketing experts, public relations strategists and acclaimed graphic designers that have made Focus Media a preeminent advertising agency known for its creativity, innovation and cutting-edge marketing strategies. For more information, visit www.focusmediausa.com.
