GOSHEN, N.Y. (Jan. 13, 2025) – Focus Media, an award-winning and prominent full-service public relations and marketing firm, has promoted Kevin Green and Emily Hilliard to vice president, two long-tenured staff members who have consistently provided outstanding, innovative services for clients. Christine Escobar also has joined Focus Media as an Account Executive.
Green recently was named Vice President of Creative. He joined Focus Media in 2012 as Senior Web & Graphic Designer and was promoted to Web Development Director in 2015. In 2021, he was named Assistant Vice President. His extensive experience in web strategy and digital design, as well as his commitment to innovation, customer service and solutions-driven strategies, have been integral in Focus Media’s enduring partnerships with a comprehensive portfolio of clients.
“Kevin’s dedication to every detail of each project, along with his impressive ability to identify and implement transformative digital approaches, have proven invaluable to Focus Media and the organizations that turn to us for sophistication and excellence,” said Josh Sommers, President and CEO of Focus Media. “I am thrilled to recognize Kevin with this promotion.”
Green said, “Online and digital strategies have never been more important in marketing. I’m proud to provide powerful, cutting-edge techniques to companies that trust us to advance their goals.”
Hilliard, who joined Focus Media in January 2023, is Focus Media’s new Vice President of Advertising. She brings over a decade of experience in digital marketing and graphic design, and has established herself with exceptional service for clients in diverse industries. Her expertise includes strategizing tactics and precise messaging tailored for each client – a partnership that identifies and maximizes a pathway to attain their goals. Hilliard’s tenure as creative director at other marketing agencies, and partnering with clients across multiple industries, are a deep foundation for creating high-impact marketing content, video and social media campaigns that power engagement with target audiences. She is a graduate of SUNY New Paltz with a bachelor’s of fine arts degree in graphic design. Outside of the office, Hilliard enjoys time with family, hiking and painting in her home art studio.
“Partnering with a diverse portfolio of clients has been rewarding,” Hilliard said. “I am proud of the elite services and attention we offer, providing specialized solutions that advance clients’ success. I’m thrilled to join Focus’ leadership team.”
“Emily’s innate talent and dedication are a compelling combination that results in excellent client feedback,” Sommers said. “Focus Media has long prioritized empowering our employees’ careers, and we could not be prouder to recognize the excellence that Emily offers.”
Christine Escobar, hired as an Account Executive, joins Focus Media with expertise in creative strategy, graphic design, product development and branding, with an emphasis on detail, audience and client success. Her experience includes conceptualizing visuals that align with a customer’s mission and goals, powered by translating complex ideas into compelling print materials and digital experiences for visually sophisticated audiences. Her management experience as a creative designer/director and social media manager has included supervising graphic designers, content creators, social media experts, photographers, videographers and project managers – all collaboratively aligned to honing accurate, timely, strategic messages and collateral. Her marketing, sales and events-planning strategies have driven revenue in a variety of settings. Christine earned her master’s degree in Strategic Communication from Saint Peter’s University and studied online at the California Institute of the Arts, both in New Jersey.
“Christine already has proven to be a superb addition to Focus’ team,” Sommers said. “Her broad-based experience, attention to detail and ability to quickly distill information are a powerful combination that benefits clients.”
About Focus Media
Focus Media, Inc. is an award-winning, full-service public relations and marketing firm specializing in market research, branding, design, collateral development, TV and radio production, media planning and placement. Since launching the company in 2002, President and CEO Josh Sommers has assembled a highly talented team of marketing experts, public relations strategists and acclaimed graphic designers that have made Focus Media a preeminent advertising agency known for its creativity, innovation and cutting-edge marketing strategies. For more information, visit www.focusmediausa.com.
