GOSHEN, N.Y. (November 24, 2020) – Focus Media, a strategic full-service marketing, public relations and advertising agency based in New York’s Hudson Valley, served as the advertising and media agency for Mike Martucci, the newly elected senator for New York State’s 42nd District. The agency assisted Senator-Elect Martucci with campaign strategy, communications messaging, media buying, public relations and creative for digital, print and television advertising, among other duties.
Martucci, a resident of New Hampton and a family farmer, is founder and former owner of Quality Bus Service. His victory over incumbent Jen Metzger was certified today.
“We are honored to congratulate Mike Martucci on a well-deserved victory,” said Josh Sommers, President and CEO of Focus Media. “Mike’s platform of putting families first, and making New York more affordable to live and work, resonated with the families in his district. As a father, businessman and active member of this community, I look forward to seeing Mike represent us in the State Senate.”
Sommers, along with Focus Media Vice President of Media and Government Relations Stuart Shinske, served as key advisors to Martucci campaign. Sommers previously served as a campaign advisor to former State Senator John Bonacic, who represented the 42nd District from 1998 to 2018. The District covers Sullivan County and sections of Orange, Ulster and Delaware counties.
Focus Media is a non-partisan firm, having worked with both Democratic and Republican candidates at the state and local levels.
“Josh was one of the first people I met with when contemplating my candidacy,” Martucci said. “In addition to his deep knowledge of the district, I needed his firm’s strategic aggressiveness and guidance to ensure we invested resources wisely as we were facing a better financed incumbent. I am delighted to share in this victory with Josh and his team.”
Martucci credits Focus Media’s launch of a major TV campaign in March, which is not a traditional approach, as helping to set the stage for an aggressive campaign.
“We were the only State Senate race in New York running TV ads prior to the fall,” Martucci said. “But many political observers have since praised our campaign for getting our message out so early to explain the differences between my opponent and I.”
Senator-Elect Martucci begins his term on January 1, 2021.
About Focus Media, Inc.
Focus Media, Inc. is an award-winning, full-service public relations and marketing firm specializing in market research, branding, design, collateral development, TV and radio production, media planning and placement. Since launching the company in 2002, President and CEO Josh Sommers has assembled a highly talented team of marketing experts, public relations strategists and acclaimed graphic designers who have made Focus Media a pre-eminent advertising agency known for its creativity, innovation and cutting-edge marketing strategies. Visit FocusMediaUSA.com.
