Goshen, N.Y. (Feb. 7, 2011) – Elant Inc., the Hudson Valley’s premier provider of health and housing solutions for senior citizens, has named Focus Media, Inc. as its agency of record to handle marketing, advertising and public relations.
In addition to working for Elant, Focus Media will manage marketing and public relations for Glen Arden, a continuing care retirement community. Focus Media will implement new and innovative sales strategies and leverage the agency’s deep experience in targeted direct marketing to maximize available resources and increase sales.
“Focus Media’s full-service capabilities, its experience in healthcare and its background with the Hudson Valley make it a natural choice to be our marketing partner,” Elant President and CEO Todd Whitney said. Also, Whitney said Focus Media will be working closely with Glen Arden to improve sales.
“We are delighted to work with Elant and Glen Arden,” said Josh Sommers, president and CEO of Focus Media. “Todd Whitney and his team are a major force in our economy and regional healthcare.”
ABOUT ELANT
Elant was founded in 1985 in Goshen, N.Y., as a 120-bed not-for-profit, community-based nursing home. Elant offers seven locations, as well as in-home and day treatment programs, throughout the region. It offers a broad spectrum of services that provides for the needs of more than 3,500 people. Elant provides a full continuum of care including Sub-Acute Care and Rehabilitation Services, Nursing Home Care, Assisted Living, Adult Day Care, Retirement Community Living, Home Health Care and a Managed Long Term Care Plan.
ABOUT FOCUS MEDIA
Focus Media is a regional, full-service advertising and public relations firm with extensive experience and clients across many industries. Clients include Orange Regional Medical Center, Pinegrove Ranch and Family Resort, Ulster County Tourism, Hudson Valley Economic Development Corp., Catlin Gardens Inn, Villa Roma Resort, Walden Savings Bank, SUNY Orange, United Water New York and Hudson Valley Federal Credit Union. Focus Media provides all aspects of advertising and public relations, including market research, media relations, branding, design, Web development, TV and radio production and media planning.
