Focus Media, Inc., a prominent Hudson Valley-based public relations and marketing firm, has been named advertising and public relations agency of record of both Catskill Regional Medical Center (CRMC) and Catlin Gardens.
Catskill Regional Medical Center, located in Harris, N.Y., contracted Focus Media to redesign its website late last year. The recently launched website contains multiple resources, including a complete listing of CRMC’s services, patient and visitor information, a Birthing Center photo gallery, job listings and a physician directory.
As the new agency of record, Focus Media will now handle CRMC’s external communications strategies including branding, advertising and public relations. The agency will work with CRMC Chief Executive Officer Steve Ruwoldt and CRMC Assistant Vice President of Professional Services Cheryl Wolf to market the hospital as the leading health care provider in Sullivan County.
“We are pleased to have found such a strategic-minded and experienced firm locally,” said Wolf. “Having personally worked closely with their talented staff in the development of our new website, I am excited to enhance this relationship. Focus Media is a valuable asset to Catskill Regional Medical Center as we strive to better position ourselves in the market.”
Focus Media President and CEO Josh Sommers stated, “It is very exciting to work with both of these great organizations. Catskill Regional Medical Center has very bright and talented leadership and has made big moves in advancing health care in Sullivan County.”
Catlin Gardens, located in Slate Hill, N.Y., is one of the most exquisite catering facilities in the Hudson Valley and recently announced the opening of a 40-room Inn scheduled for spring 2010. Focus Media will provide public relations services and lead Catlin Garden’s marketing efforts including branding, marketing strategies, advertising placement, print and collateral design and production of television and radio campaigns.
Catlin Gardens Principal Stephanie Stack stated, “These are very exciting times for our family-owned-and-operated business as we prepare for anticipated growth with the opening of a new Inn next year. Focus Media’s vast tourism experience, eye catching creative and aggressive marketing style makes our partnership a win-win.”
“Catlin Gardens new Inn will further enhance their position as a destination wedding and event property,” Sommers added. “The Stacks hands-on approach in running their business is one of their biggest assets, in addition to their breath-taking gardens and enchanting manor house. What great things to market”
