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One thing is for certain: You can't be at every networking event or meet all the right people you need to succeed without a...
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Yes, it seems like the worst is over. Experts say we're climbing out of the recession and better days are ahead. Although I predicted...
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No matter who you are, no business has unlimited resources to spend on advertising. That's why you've got to make every dollar count to...
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Here's a dirty little secret: While there are exceptions, most broadcast stations don't program for the age 55-and-older crowd. The 25-54-years-old demographic is the...
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In tough times, many companies make the mistake of curling up into the fetal position rather than marketing hard to survive and position for...
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All week long I haven't been able to get the 1950's song "Lollipop" out of my head thanks to it being featured in Dell's...
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Last September, Republican loyalists, and a lot of folks in the middle, were excited. Sarah Palin had just rocked the Republican Convention. She may...
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Many marketing experts agree that the electronic mediums of radio and television are the best outlets to use when establishing memorable brands. While a...
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There is no denying it: It's who you know. Yes, it's true: Having connections can give you a leg up in this world. As...
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Your customers and the customers you hope to get have choices. What's more, the marketplace is crowded with lots of advertising noise, making it...
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Matrixx Initiatives, maker of 19 Zicam-branded products that tackle colds, coughs and allergies, is in the midst of a public relations nightmare. Last week,...
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If you've walked through any type of trade show, you know that if someone is going to get your attention, his booth must either...
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What are the boundaries of your business? Is your business limited by geographic boundaries? Do you direct your company's sales efforts toward only a...
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When choosing one company over another to engage in some type of purchase or service, you will likely weigh the potential vendor's substance, qualifications,...
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There's no doubt about it. The days of a GM and Chrysler dealer in every major town are over. The elimination of 1,000 GM...
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Since starting this column in March, I've spent a lot of time promoting the virtues of third-party credentialing by attaining news-story placements in the...
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Last summer, I took my wife and two daughters to Disney World to celebrate the July Fourth holiday. Yes, I was crazy enough to...
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I receive almost a hundred event-sponsorship invitations a year from not-for-profit organizations asking my firm to sponsor everything from galas to golf tournaments. I'm...
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