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Demonstrating yourself to be an expert in your field — a "thought leader" — is a powerful public relations tool to attract new business...
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Direct marketing is great, but advertising creates awareness. I write about direct marketing frequently. It's defined as marketing via outlets other than what we...
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It's a common marketing misstep to be blinded by your personal views and experiences when planning your marketing campaigns. Business owners and managers often...
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One of the hot new terms to hit the marketing world in the past few years is the "time-starved consumer," because it captures perfectly...
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Business Newspaper HV BIZ gives company the honor for third consecutive year Goshen, N.Y. – July 24, 2010 – Focus Media, Inc., has been...
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Becoming an active, visible part of the community is an important part of any company's marketing program. Board memberships, sponsorships and volunteering all allow...
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Goshen, N.Y. – Aug. 13, 2010 – Focus Media, Inc. has been named advertising agency of record for Grey’s Woodworks in Grahamsville, N.Y. Focus...
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From a marketing perspective, it has been fascinating to watch how the Hudson Valley has evolved over the past 15 years. For starters, according...
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Becoming a successful entrepreneur isn't easy. In fact, about half of all new businesses fail. If you're ignoring the odds and going for it,...
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Companies solely focused on selling to other businesses, and not to general consumer audiences, often put all of their promotional resources into sales. They...
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Focus Media to manage public relations for Hudson Valley Federal Credit Union’s financial planning division Goshen, N.Y. – July 29, 2010 – HVFCU Financial...
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Making the investment in advertising, building and maintain a Web site and developing collateral, like brochures, are worthy investments. Professional design of these marketing...
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Joining a business group such as a chamber of commerce or membership-based economic development organization can be a great move for your business. Simply...
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Goshen, N.Y. – July 15, 2010 – Focus Media, Inc., a leading Hudson Valley-based public relations and advertising firm, has been selected as advertising...
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I've always been of the mind that well-run political campaigns are on the forefront of the latest in effective research, branding, marketing, publicity and...
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Your brand is not necessarily your own. Imagine comparing your reaction to seeing the BP logo a year ago to how you would respond...
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Granted it might not happen every day, but many of us have, at some point, been so touched by a television commercial that it...
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The other night I was doing my part and sitting through a dreadful television show my wife couldn't wait to see. I don't think...
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