CHESTER, N.Y. (December 17, 2012) – In response to strong consumer demand for a smaller, more accessible version of their commercial product, Satin Fine Foods has introduced 1.5 lb Retail Packs of Satin Ice Rolled Fondant, providing consumers with a premium product that delivers professional results. The Retail Pack is available in white, chocolate and ivory, plus six primary colors and gum paste.
Made in America – Used the World Over
Founded in 2000 by CEO Kevin O’Reilly, a second generation baker, Satin Fine Foods, Inc., is the leading commercial producer of rolled fondant in North America and the only major brand to develop and manufacture its own fondant. Headquartered in New York’s lower Hudson Valley, Satin Ice is shipped through a network of more than 200 global distribution partners to all every U.S. state and over 40 countries worldwide.
A Premium, Established Brand
Over the past 12 years, Satin Ice has earned a reputation for the highest quality and exceptional results among professional pastry chefs and confectioners worldwide. Historically sold to the baking and foodservice industry in 20 lb., 5 lb. and 2 lb. pails, the consumer launch is a rare opportunity. This introduction to the mass market of an in-demand product with high profit margins and cross selling opportunities establishes a new grocery segment. It is gluten, dairy and nut free, as well as kosher and vegan. For retailers, the product has an 18-month shelf life and the packaging was designed to maximize shelf space, storage and shipping efficiency. International packaging is in development and Retail Packs should be available worldwide by spring 2013.
“This is a breakthrough moment for our retail partners and an exciting new opportunity for consumers,” explained CEO Kevin O’Reilly. “We are on the precipice of a fondant revolution, putting fondant in the home and enabling people to make something special everyday…and to make every day special.”
The Cupcake Factor
Fondant has typically been the professional’s choice for weddings, but increasingly as cake decorating has become a hobby and trend, home-bakers and the craft community have sought it out for personal use. Awareness and trial of fondant has grown dramatically thanks to the popularity of programs like TLC’s Cake Boss with more than 2.5 million viewers. Satin Ice enjoys impassioned loyalty and support among these world-class, high profile cake artists. “The Cake Boss” Buddy Valastro believes, “Satin Ice is by far, the best fondant in the industry.” Satin Ice is also the fondant of choice for TLC’s Ultimate Cake Off and Next Great Baker, as well as Food Network’s Sugar Dome and Halloween Wars, among others. The highly respected sugar artist Ron Ben-Israel, host of the Food Network’s “Sweet Genius,” puts it simply, “I would not be where my company is today in the industry without having the privilege of working with Satin Ice.”
“The consumer audience has been cultivated through the success of these television programs and they are demanding access to our product,” explained O’Reilly. “The buzz online and within the baking communities illustrates the high demand for the retail pack.”
Essential Ingredients
The consumer product launch will benefit from the built-in support of these tastemakers and the strong network of distributors and cake and candy shops to introduce fondant to retail consumers. Satin Fine Food is supporting the roll out with a major marketing initiative including public relations, advertising, social media and a new website. The company has also developed tools to support the consumer’s trial and adoption of fondant use, with support materials, education initiatives and endless inspiration for the home baker. For more information, please visit http://satinice.com or to view one of our video testimonials at http://satinice.com/testimonials.php.
ABOUT SATIN FINE FOODS
Located in New York’s lower Hudson Valley, Satin Fine Foods, Inc., is the leading commercial producer of rolled fondant in North America. Founded by Kevin O’Reilly, who was raised in his family bakery business and trained in food science, the company exclusively manufactures and supplies the Satin Ice product through its global distribution network. Used by cake shops, bakeries and patisseries worldwide, Satin Ice Rolled fondant is the cake designer’s medium to create imaginative, one of a kind cake and cupcakes. Easier to use than traditional buttercream with endless possibilities, Satin Ice is now available to everyone including the cake artist, the pastry chef, the retail, wholesale or in-store bakery, as well as the cottage industry, hobbyist, home baker and student. Consumers looking to purchase Satin Ice fondant can contact their favorite cake-decorating supply store and larger orders can be placed through local distributors and bakery suppliers. Potential distributors and retailers can learn more about carrying Satin Ice Rolled Fondant by calling 845-469-1034. For more information, please visit www.satinice.com.
