Goshen, N.Y. (September 20, 2011) – The Black Bear Film Festival has named Focus Media, Inc., as its public relations agency for the 12th annual festival which will be held October 14-16, 2011.
Focus Media, a Black Bear Sponsor of the festival, will provide strategic public relations services and marketing consultation, designed to drive awareness and increased ticket sales, sponsorship and donations for the Milford, PA.-based non-profit.
The Black Bear Film Festival supports and promotes innovative, independent films, while celebrating Milford’s rich filmmaking heritage and the conservation movement. Since its inception in 2000, the festival has been the most anticipated event of the year, featuring engaging movies, fantastic parties, a free film salon and more. The festival has returned to its home in the historic Milford Theatre, under new leadership.
“We are thrilled Focus Media has partnered with us to promote this year’s festival,” said BBFF Vice President Shirley Masuo. “Their expertise and commitment to the success of the festival are invaluable to our efforts to get the word out in such a short timeline.”
“Black Bear Film Festival is one of the most important annual events in the region, celebrating the art of film making and attracting tourism to Pike County and the neighboring communities,” said Josh Sommers, president and CEO of Focus Media. “We are proud to be working with the festival’s dedicated and talented leadership team, and look forward to working more closely with the Milford business community.”
BBFF relies on community support, including monetary donations and sponsorships, donations of goods and services, as well as a huge number of volunteers with a wide range of talents. Sponsorship comes with a variety of benefits for every budget. For more information please visit www.blackbearfilm.com or call 570-409-0909.
ABOUT FOCUS MEDIA
Focus Media is a regional, full-service advertising and public relations agency with extensive experience and clients across many industries. Clients include Orange Regional Medical Center, Elant, Ulster County Tourism, Hudson Valley Economic Development Corp., Catlin Gardens Inn, Villa Roma Resort, Walden Savings Bank, SUNY Orange, United Water New York and Hudson Valley Federal Credit Union. Focus Media provides all aspects of advertising and public relations, including market research, media relations, branding, design, Web development, TV and radio production and media planning.
ABOUT BLACK BEAR FILM FESTIVAL:
The not-for-profit Black Bear Film Festival (BBFF) was born in Milford, PA. in 2000 when a small group of culturally-minded creative types set about creating an event to support and promote innovative, independent films. It celebrates Milford’s rich filmmaking heritage and the conservation movement in tribute to Gifford Pinchot, “father of the American conservation movement”. Zane Grey, D.W. Griffith, Mary Pickford, Lillian Gish and John Barrymore are just a few of the legends who graced Milford’s alleys long before us.
The BBFF packed the town and sold out every show the first year, and has continued to thrive for more than a decade, featuring engaging movies, fantastic parties, a free film salon and more. Today BBFF is has returned to its home in the historic, refurbished Milford Theatre, under new leadership, and continues to support innovative and independent films, artistic expression, education, diversity, and cultural enhancement, while promoting the region’s clean air and water, abundant wildlife, natural beauty and the entities that protect them. It also recognizes the area’s history as the birthplace of the American conservation movement and as a popular filmmaking location. For more information, please visit www.blackbearfilm.com or “like” us on Facebook.
