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Accounting firm ad relevant for times

March 23, 2009 - Focus News
Accounting firm ad relevant for times

When working with clients on message development and creating advertising that cuts through the clutter, I always advise that the message needs to be relevant. This ad for Goldstein, Lieberman and Company, a new client and prominent Mahwah, N.J.-based accounting firm, connects the dots between the decisions a business must make and the sound direction an accountant can provide during these turbulent financial times.