NYS Certified-WBE Firm Cerrone, Inc. and Sullivan County’s Gary Myers Excavation to Perform Work MONTICELLO, N.Y.– Empire Resorts, Inc. (NASDAQ-GM: NYNY) (“Empire”) announced that its wholly-owned subsidiary, Montreign Operating Company, LLC (“Montreign”), awarded a mass excavation bid package to Cerrone, Inc., a New York State-certified woman-owned business enterprise (“WBE”). This is the first major contract … Continue reading “Montreign Resort Casino Awards First Major Bid Package”
Year: 2015
Labor Economist Dr. Paul Harrington Leads Regional STEaM Workforce Discussion
NEW WINDSOR, N.Y. (June 25, 2015) — Nationally recognized labor expert Dr. Paul Harrington of Drexel University led a thought-provoking discussion of the regional economy and what STEaM education will mean for the region’s future at the Hudson Valley Economic Development Corp.’s (HVEDC) second State of the Hudson Valley Economy: Full STEaM Ahead! event today. … Continue reading “Labor Economist Dr. Paul Harrington Leads Regional STEaM Workforce Discussion”
Touro College’s Dr. Kenneth Steier joins Hudson Valley Economic Development Corporation Board of Directors
NEW WINDSOR, N.Y. (June 16, 2015) – Dr. Kenneth J Steier, DO, Dean of the Touro College of Osteopathic Medicine-Middletown Campus, has joined the board of directors for the Hudson Valley Economic Development Corporation (HVEDC). “To have Dr. Kenneth Steier agree to join our board of directors is a recognition of the commitment HVEDC has … Continue reading “Touro College’s Dr. Kenneth Steier joins Hudson Valley Economic Development Corporation Board of Directors”
Villa Roma Appoints Cliff Ehrlich As Resort and Conference Center General Manager
CALLICOON, N.Y. (June 15, 2015) – Cliff Ehrlich of South Fallsburg has been appointed general manager of the Villa Roma Resort and Conference Center in Callicoon, where he will be responsible for all operations. He brings more than 20 plus years of hospitality experience to his new position, specializing in resort operations, marketing, sales, business … Continue reading “Villa Roma Appoints Cliff Ehrlich As Resort and Conference Center General Manager”
Restaurant Depot joins Hudson Valley Food & Beverage Alliance
NEW WINDSOR, N.Y. (June 8, 2015) — Restaurant Depot, a national supplier of quality products to independent food businesses through a network of large cash and carry warehouse stores, has joined the Hudson Valley Food & Beverage Alliance, a cluster initiative of the Hudson Valley Economic Development Corp. (HVEDC). The Alliance provides strategic counsel and … Continue reading “Restaurant Depot joins Hudson Valley Food & Beverage Alliance”
HVEDC Receives Multiple Awards From New York State Economic Development Council
Award-winning materials and campaigns developed with agency of record Focus Media and media partner Ellenbogen Creative Media help position the region as a true economic hub NEW WINDSOR, N.Y. (June 11, 2015) – Hudson Valley Economic Development Corp. (HVEDC) recently received six major marketing awards from the New York State Economic Development Council (NYSEDC). HVEDC, … Continue reading “HVEDC Receives Multiple Awards From New York State Economic Development Council”
Orange County Business Accelerator Announces Details of Cut and Sew & Design Center
NEW WINDSOR, N.Y. (June 10, 2015) — The Orange County Business Accelerator (OCBA) today unveiled new details on its planned Cut and Sew & Design Center at its Annual Reception and Open House. The Cut and Sew & Design Center will create opportunity for Mid-Hudson Valley entrepreneurs seeking to expand their ventures in the garment … Continue reading “Orange County Business Accelerator Announces Details of Cut and Sew & Design Center”
HVEDC Receives Multiple Awards From New York State Economic Development Council
NEW WINDSOR, N.Y. (June 11, 2015) — Hudson Valley Economic Development Corp. (HVEDC) recently received six major marketing awards from the New York State Economic Development Council (NYSEDC). HVEDC, which works to promote economic development throughout the region, was recognized for developing and implementing a wide range of both digital and traditional marketing efforts. The … Continue reading “HVEDC Receives Multiple Awards From New York State Economic Development Council”
LAKE DEFOREST DAY SET FOR JUNE 27
WEST NYACK, N.Y., June 2, 2015 – The Supervisor’s Challenge and five hours of guided paddling will highlight the inaugural Lake DeForest Day to be hosted by United Water New York on Saturday, June 27 at the Lake DeForest Reservoir. More than 400 rowers, kayakers and canoers are expected to participate. “This is a landmark … Continue reading “LAKE DEFOREST DAY SET FOR JUNE 27”
ULSTER COUNTY EXECUTIVE HEIN ANNOUNCES: OFFICE OF ECONOMIC DEVELOPMENT WINS THREE CERTIFICATE OF EXCELLENCE MARKETING AWARDS
Kingston, NY — The Ulster County Office of Economic Development (UCOED) received three Certificate of Excellence marketing awards from the New York State Economic Development Council (NYSEDC) at its annual conference. The materials were created by Hudson Valley-based advertising and public relations agency Focus Media. UCOED received honors for multi-media advertising, brochure development and in … Continue reading “ULSTER COUNTY EXECUTIVE HEIN ANNOUNCES: OFFICE OF ECONOMIC DEVELOPMENT WINS THREE CERTIFICATE OF EXCELLENCE MARKETING AWARDS”
MID-HUDSON REGION DIRECTOR VISITS ACCELERATOR AS PART OF DISTINGUISHED SPEAKER SERIES
NEW WINDSOR, N.Y. (May 29, 2015) — The Orange County Business Accelerator (OCBA) hosted Meghan Taylor, director of Empire State Development’s Mid-Hudson Region, as part of its Distinguished Speaker Series on Tuesday. Taylor spoke to a group of 30 businesses and organizations to inform them about New York State’s Consolidated Funding Application (CFA) process and … Continue reading “MID-HUDSON REGION DIRECTOR VISITS ACCELERATOR AS PART OF DISTINGUISHED SPEAKER SERIES”
Specialty Food Association Joins Hudson Valley Food & Beverage Alliance
NEW WINDSOR, N.Y. (June 1, 2015) — The Specialty Food Association (SFA), an international not-for-profit business association fostering trade, commerce and interest in the specialty food industry and creators of the world-famous Fancy Food Shows, has joined the Hudson Valley Food & Beverage Alliance, a cluster initiative of the Hudson Valley Economic Development Corp. (HVEDC). The … Continue reading “Specialty Food Association Joins Hudson Valley Food & Beverage Alliance”
Aurochemicals Achieves “A” Rating for Safe Quality Food Certification
WASHINGTONVILLE, N.Y. (May 13, 2015) – Aurochemicals, a manufacturer of natural aroma chemicals for the flavor and fragrance industry, received Safe Quality Food (SQF) Level 2 certification from the Safe Quality Food Institute (SQFI) for the second consecutive year. The Level 2 certification is a Hazard Analysis and Critical Control Point (HACCP) food safety plan … Continue reading “Aurochemicals Achieves “A” Rating for Safe Quality Food Certification”
Combined Energy Services Makes Generous Donation to Sullivan County SPCA
May 15, 2015 – Monticello, N.Y. – Combined Energy Services (CES), a regional energy supplier, helped the Sullivan County Society for the Prevention of Cruelty to Animals (SPCA) keep its tenants – homeless pooches and felines – protected and warm during the tough winter months. This past winter, CES, which currently provides propane gas at … Continue reading “Combined Energy Services Makes Generous Donation to Sullivan County SPCA”
Orange County “Farm to Fork Fondo” offers a unique food and cycling experience
ORANGE COUNTY, N.Y. (May 19, 2015) – Foodies and cyclists will love the unique mix of locally grown dining and biking fun at the June 28th Orange County Farm to Fork Fondo presented by Wrenegade Sports. It’s one of only two unique cycling events of this type to be held nationwide. The term ‘fondo,’ well-known … Continue reading “Orange County “Farm to Fork Fondo” offers a unique food and cycling experience”
KAS Spirits joins Hudson Valley Food & Beverage Alliance
MAHOPAC, N.Y. (May 1, 2015) — Mahopac-based KAS Sprits LLC, makers of the sweet alcoholic drink called Krupnikas, has joined the Hudson Valley Food & Beverage Alliance, a cluster initiative of the Hudson Valley Economic Development Corp. (HVEDC). The Food & Beverage Alliance focuses on helping area food and beverage companies work together as strong … Continue reading “KAS Spirits joins Hudson Valley Food & Beverage Alliance”
May 9 Honor Flight, which also honors VE Day, to Washington, D.C. to include 65 Hudson Valley veterans
WHITE PLAINS, N.Y. (April 29, 2015) —- Sixty-five Hudson Valley area World War II veterans are part of the next group of honorees to travel to Washington, D.C. to visit the World War II Memorial and other sites on Saturday, May 9, courtesy of Hudson Valley Honor Flight (HVHF), the regional hub of the national … Continue reading “May 9 Honor Flight, which also honors VE Day, to Washington, D.C. to include 65 Hudson Valley veterans”
Measure ad performance, then adjust your approach
I often stress the importance of identifying target audiences and conducting significant research to choose the best advertising mediums to reach these groups. But well-run marketing programs continue the analysis after an advertising plan has been implemented to ensure good performance and respond to changes in the market place. Measure performance Once you are in … Continue reading “Measure ad performance, then adjust your approach”