Perception is a funny thing. It can be a little fickle, too. Is it relevant to the 2012 presidential race? Recent fighting by our government leaders on a monumental issue has proven that there were no winners in Washington. It left a bad taste in the mouths of all of us, and we’re not satisfied … Continue reading “Focus on Marketing: Perception guides voters”
Year: 2011
CON EDISON NAMED ONE OF NY BIOHUD VALLEY’S FOUNDING MEMBERS
New Windsor, N.Y. (August 2, 2011) – Consolidated Edison Company of New York, one of the nation’s largest investor-owned energy companies, has been named one of NY BioHud Valley’s founding members. Founding members support the unifying efforts by the biotech industry in the Hudson Valley. The NY BioHud Valley campaign is designed to reinforce that … Continue reading “CON EDISON NAMED ONE OF NY BIOHUD VALLEY’S FOUNDING MEMBERS”
EXTREME MAKEOVER: HOME EDITION COMING TO THE HUDSON VALLEY
August 2, 2011 (Washingtonville, N.Y.) – Hearthstone Contracting, one of the Hudson Valley’s premier commercial and residential contractors, has been selected to make a deserving family’s dreams come true with an extreme home makeover as part of the Emmy-award winning reality TV show, ABC’s Extreme Makeover: Home Edition. “We look for builders with big hearts, … Continue reading “EXTREME MAKEOVER: HOME EDITION COMING TO THE HUDSON VALLEY”
Focus on Marketing: Promote from Day One
If a tree falls in a forest, does anyone hear? They will if the tree has a good marketing plan — and a budget to accommodate it. If a new business hangs its shingle and swings open its doors, does anyone walk in on that first day? They may, if they are walking by. But, … Continue reading “Focus on Marketing: Promote from Day One”
TAYLOR BIOMASS ENERGY FIRST TO EARN SUSTAINABILITY CERTIFICATION THROUGH NEW ORANGE COUNTY CHAMBER OF COMMERCE PROGRAM
SUNY Orange, Greenopia partner with Chamber on unique program July 25, 2011 Taylor Biomass Energy, L.L.C., became the first member of the Orange County Chamber of Commerce to become certified as sustainable under a unique new partnership among the Chamber, SUNY Orange and Greenopia — an industry leader in green-rated brands and services. In … Continue reading “TAYLOR BIOMASS ENERGY FIRST TO EARN SUSTAINABILITY CERTIFICATION THROUGH NEW ORANGE COUNTY CHAMBER OF COMMERCE PROGRAM”
Focus on Marketing: Properly target releases
Editors receive hundreds of public relations pitches a week. Hundreds. When you do the math, the picture becomes clear. An editor who works 40 hours in a week and who receives 200 pitches will get about five pitches an hour — or one every 12 minutes. This company is having a grand opening across town. … Continue reading “Focus on Marketing: Properly target releases”
RITA’S ICE VISITS ELANT AT GOSHEN
Rita’s Ice in Middletown collaborated with the Elant Foundation’s Goshen Renewal to treat Elant at Goshen employees to a free Rita’s Ice on Wednesday, July 20. Rita’s donated a portion of the product and personally scooped a treat for each employee, as well as donated a free sample coupon for all to enjoy. “This is … Continue reading “RITA’S ICE VISITS ELANT AT GOSHEN”
FOOD AND FUN ON TAP AT SIX FOOD FESTIVALS IN ULSTER COUNTY
Get your appetite ready: Events set for August and September Kingston, N.Y. (July 21, 2011) – Six diverse food festivals, which regularly draw more than 100,000 people combined, are quickly approaching in Ulster County. “If you love food, you will enjoy Ulster County’s great summer festivals,” Ulster County Executive Mike Hein said. “While the … Continue reading “FOOD AND FUN ON TAP AT SIX FOOD FESTIVALS IN ULSTER COUNTY”
SULLIVAN COUNTY ENTREPRENUER LOOKING TO REPURPOSE FORMER ROSCOE FIREHOUSE
Roscoe, N.Y. – July 21, 2011 – The Dimifini Group, an entity controlled by Phil Vallone of Roscoe, N.Y., formally announces the purchase of the old Roscoe firehouse. Vallone hopes to repurpose the structure to complement existing businesses in the town. Vallone, a prominent figure in the Sullivan County business community, said, “We plan to … Continue reading “SULLIVAN COUNTY ENTREPRENUER LOOKING TO REPURPOSE FORMER ROSCOE FIREHOUSE”
FIVE HVFCU FINANCIAL SERVICES CONSULTANTS NAMED TOP ADVISORS IN THE HUDSON VALLEY
Poughkeepsie, N.Y. (July 20, 2011) – Five financial consultants with HVFCU Financial Services at Hudson Valley Federal Credit Union were named a top advisor in the June issue of Hudson Valley Magazine. HVFCU Financial Services honorees include Lynda Beisner, Chris Cantele, Joe Carbo, Carol Felter and Ilske Veringa, CFP®. More than 50,000 households within the … Continue reading “FIVE HVFCU FINANCIAL SERVICES CONSULTANTS NAMED TOP ADVISORS IN THE HUDSON VALLEY”
BELLEAYRE MOUNTAIN VOTED TOP 3 FAVORITE EASTERN RESORT IN 2011 SNOWEAST READER SURVEY
Highmount, N.Y. (July 20, 2011) – The results are in and Northeast skiers and riders have spoken. With over 6,000 votes counted in the 2011 SnowEast Reader Survey, Belleayre Mountain ranked in the Top 3 in Overall Favorite Eastern Resorts, behind only industry powerhouses Killington and Mount Snow. SnowEast readers recognized Belleayre’s efforts over the … Continue reading “BELLEAYRE MOUNTAIN VOTED TOP 3 FAVORITE EASTERN RESORT IN 2011 SNOWEAST READER SURVEY”
ELANT GOLF OPEN PROCEEDS REACH $50,000 Money raised will benefit Elant programs and residents
Goshen, N.Y. (July 20, 2011) – The Elant Foundation’s 4th annual Elant Golf Open raised more than $50,000. The event, held July 14 at the Dutchess Golf and Country Club in Poughkeepsie, was sold out – with 144 golfers. The event’s proceeds will go toward enhancing Elant’s environments and incorporating technology resources for … Continue reading “ELANT GOLF OPEN PROCEEDS REACH $50,000 Money raised will benefit Elant programs and residents”
Focus on Marketing: Make case for land use
Public hearings. Petitions. Protests. Politics. They’re all part of controversial land-use projects. Oftentimes, developers trying to get a project proposal through municipal approvals don’t think about a key ingredient to making their plan a success: When appropriate, they need to proactively address community relations and engage the news media. If a developer or consultant just … Continue reading “Focus on Marketing: Make case for land use”
SOCIAL SECURITY SEMINARS OFFERED BY HVFCU FINANCIAL SERVICES
Poughkeepsie, N.Y. (July 12, 2011) – HVFCU Financial Services at Hudson Valley Federal Credit Union will conduct seminars on understanding and maximizing Social Security benefits. Attendees will learn key facts about Social Security and how to navigate the decisions surrounding the program, including how benefits are calculated; what is full retirement age; and how to … Continue reading “SOCIAL SECURITY SEMINARS OFFERED BY HVFCU FINANCIAL SERVICES”
WALDEN SAVINGS BANK APPOINTS TERWILLIGER INTERIM PRESIDENT, CEO; CRIST CHAIRMAN OF THE BOARD
MONTGOMERY, N.Y. (July 6, 2011) – Walden Savings Bank Board of Directors has appointed Chief Operating Officer Catherine Terwilliger interim president and chief executive officer, effective immediately. Jeffrey D. Crist was also named chairman of the board. Terwilliger joined Walden Savings Bank as chief financial officer in 2004, and brings more than 30 years of … Continue reading “WALDEN SAVINGS BANK APPOINTS TERWILLIGER INTERIM PRESIDENT, CEO; CRIST CHAIRMAN OF THE BOARD”
ORANGE COUNTY BUSINESS ACCELERATOR SIGNS SYNERGY DEVELOPMENT, LLC AS NEWEST ASSOCIATE CLIENT
New Windsor, N.Y. – July 11, 2011 – Orange County Business Accelerator is proud to announce its newest associate client, Synergy Development, LLC. “The Accelerator continues to harness the innovative minds of the Hudson Valley here in our New Windsor headquarters,” said Orange County Business Accelerator Managing Director Michael DiTullo. “Ruben Estrada, the local … Continue reading “ORANGE COUNTY BUSINESS ACCELERATOR SIGNS SYNERGY DEVELOPMENT, LLC AS NEWEST ASSOCIATE CLIENT”
Focus on Marketing: Keep releases focused
Like many of us in business, reporters and editors for the print and broadcast media have little time. In fact, give them their due credit; most of them have less time. It’s common knowledge that the staffs in newsrooms are shrinking. What that means for you is that fewer media people are willing to spend … Continue reading “Focus on Marketing: Keep releases focused”
SECOND ANNUAL PHOENICIA INTERNATIONAL FESTIVAL OF THE VOICE SET FOR AUG. 4-7
Phoenicia, N.Y.(July 7, 2011) – The second annual Phoenicia International Festival of the Voice, which features world-class musical performances, is set for Aug. 4-7. For four days, this unique event transforms the picturesque mountain village of Phoenicia into a hub of the vocal arts.A performance of Mozart’s Don Giovanni (subtitled) on Saturday, Aug. 6, highlights … Continue reading “SECOND ANNUAL PHOENICIA INTERNATIONAL FESTIVAL OF THE VOICE SET FOR AUG. 4-7”