My firm often gets calls from potential new clients looking for a new brand. That often means that they are looking for a new logo. Sure, a logo is part of a brand. But a brand is more than just a logo; it’s actually a collection of perceptions in the mind of the consumer. It … Continue reading “Strong brand key to success”
Year: 2011
CATSKILL REGIONAL MEDICAL CENTER’S LABORATORY NAMED 2011 LAB OF THE YEAR BY NATIONAL PUBLICATION
April 5, 2011 – Harris, N.Y. – The Catskill Regional Medical Center (CRMC) Laboratory has been named 2011 Lab of the Year by Medical Laboratory Observer (MLO) magazine. MLO is a national publication with more than 48,000 subscribers. Each year, MLO sponsors the Lab of the Year competition, which is open to all medical … Continue reading “CATSKILL REGIONAL MEDICAL CENTER’S LABORATORY NAMED 2011 LAB OF THE YEAR BY NATIONAL PUBLICATION”
FROM FUN JOGS TO EXTREME IRONMAN EVENTS, ULSTER COUNTY PROVIDES CHALLENGES FOR RUNNERS
Kingston, N.Y. (April 4, 2011) – As the snow gives way to spring, runners will find a plethora of events – from fun runs to extreme ironman races – to challenge them in Ulster County. Series races, relays, biathlons, triathlons, fund-raisers, quaint downtown village races, and runs on carriage roads and rocky footpaths are just … Continue reading “FROM FUN JOGS TO EXTREME IRONMAN EVENTS, ULSTER COUNTY PROVIDES CHALLENGES FOR RUNNERS”
PESTECH CELEBRATES APRIL AS NATIONAL PEST MANAGEMENT MONTH
Annual Observation Honors Industry and Educates the Public about Pest Management Liberty, N.Y. – April 1, 2011 – Whether it’s ants, termites, spiders, fleas, bed bugs or rodents, pest professionals help prevent pests from spreading disease, destroying homes and property and contaminating food. This April, Pestech, the Tri-State area’s leader in insect control and pest … Continue reading “PESTECH CELEBRATES APRIL AS NATIONAL PEST MANAGEMENT MONTH”
CATSKILL REGIONAL MEDICAL CENTER LAUNCHES FACEBOOK PAGE
Social media outlet provides another avenue to communicate with the community April 1, 2011 – Harris, N.Y. – Catskill Regional Medical Center (CRMC) announced today that it has launched a Facebook page to help keep community members informed about the latest activities at the hospital. The page can be found at www.facebook.com/crmcny CRMC is in … Continue reading “CATSKILL REGIONAL MEDICAL CENTER LAUNCHES FACEBOOK PAGE”
DUTCHESS BOCES CARPENTRY PROGRAM BUILDS LATCH BOARDS FOR ELANT
Fishkill, N.Y. (April 1, 2011) – The Dutchess County BOCES Career and Technical Institute carpentry program volunteered to build four latch boards, used as a sensory stimulation tool with male dementia residents, for Elant at Fishkill and Elant at Wappingers Falls. Elant at Fishkill Activities Director Patricia Roza approached Darren Davidson, instructor for the BOCES … Continue reading “DUTCHESS BOCES CARPENTRY PROGRAM BUILDS LATCH BOARDS FOR ELANT”
Focus on Marketing: It’s time to overdeliver
What’s happening now in New York state under Gov. Andrew Cuomo borders on miraculous. State political leaders and Cuomo have reached agreement on a $132 billion budget ahead of the April 1 deadline. It closes a $10 billion gap without increasing taxes or selling off the highways. Are we still in New York? Nah, can’t … Continue reading “Focus on Marketing: It’s time to overdeliver”
CATSKILL REGIONAL MEDICAL CENTER APPOINTS HENRY “CHIP” DUNHAM
Nursing clinical director, emergency department March 30, 2011 – Harris, N.Y. – Catskill Regional Medical Center (CRMC) recently announced the appointment of Henry “Chip” Dunham, RN, as its Nursing Clinical Director, Emergency Department. Dunham has 24-hour clinical and administrative responsibility for CRMC’s Emergency Department. “Chip brings passion, experience and a proven history of leading Emergency … Continue reading “CATSKILL REGIONAL MEDICAL CENTER APPOINTS HENRY “CHIP” DUNHAM”
Orange Regional Medical Center Offers Free Oral, Head and Neck Cancer Screenings
Middletown, NY – Orange Regional Medical Center is offering free oral, head and neck cancer screenings on Thursday, April 14 from 8:00 – 10:00 a.m. and 12:00 – 1:00 p.m. at The Community Health Education Center, 110 Crystal Run Road, Middletown. This oral exam will be provided by Lisette Giraud, M.D., Ofer Jacobowitz, M.D., PhD … Continue reading “Orange Regional Medical Center Offers Free Oral, Head and Neck Cancer Screenings”
Dr. Charles J. DiComo to add biotechnology experience to HVEDC board
New Windsor – A leading biotechnology and life sciences executive is the newest member on the board of the Hudson Valley Economic Development Corp. Dr. Charles J. DiComo, Corporate Compliance Officer for Aureon Biosciences, Inc. in Yonkers, has long been a supporter of HVEDC’s efforts, but will now be a board member, as well. DiComo also … Continue reading “Dr. Charles J. DiComo to add biotechnology experience to HVEDC board”
ORANGE COUNTY BUSINESS ACCELERATOR SIGNS TRACKING SYSTEMS AS NEWEST CLIENT
New Windsor, N.Y. – March 28, 2011 – Orange County Business Accelerator is proud to announce its newest associate client, Tracking Systems, Inc. “The Accelerator has a proven track record with its Associate Client Plan and we feel Tracking Systems will benefit greatly from the program,” said Managing Director Michael DiTullo. “The firm already has … Continue reading “ORANGE COUNTY BUSINESS ACCELERATOR SIGNS TRACKING SYSTEMS AS NEWEST CLIENT”
PETE BERMAN, CEO OF THE RUBY GROUP, AMONG ENR NEW YORK MAGAZINE’S ‘TOP 20 UNDER 40’ FOR 2011
Cited for construction company’s recent growth and ability to build a motivated team Goshen, N.Y. (March 25, 2011) – Pete Berman, CEO of The Ruby Group, a Goshen, N.Y.-based development, consulting and construction-management company, has been included on ENR New York magazine’s prestigious “Top 20 Under 40” list, an annual feature on up-and-coming figures in … Continue reading “PETE BERMAN, CEO OF THE RUBY GROUP, AMONG ENR NEW YORK MAGAZINE’S ‘TOP 20 UNDER 40’ FOR 2011”
MERRILL STAROSTIAK JOINS BHG RAND REALTY IN NEW CITY
New City, N.Y. (March 25, 2011) – Better Homes and Gardens Rand Realty announced today that Merrill Starostiak, a licensed associate broker, has joined the firm’s New City office. Starostiak was the Sales Manager of a large corporate real estate office and previously had been a director of operations for a textile company. She has … Continue reading “MERRILL STAROSTIAK JOINS BHG RAND REALTY IN NEW CITY”
Focus on Marketing: New tack for Wal-Mart
After years of failure in trying to break into New York City, Wal-Mart is poised for success this time around. The critical differences in the giant retailer’s approach are instructive for all of us. The business problem Wal-Mart faced is this: How do you grow without cannibalizing your existing stores? That’s a good question for … Continue reading “Focus on Marketing: New tack for Wal-Mart”
RAND REALTY’S KIM-MARIE MULLIN TAKES REINS OF NYS WOMEN’S COUNCIL OF REALTORS®
New City Business Development Manager to oversee nine chapters NEW CITY, N.Y. (March 24, 2011) – Better Homes and Gardens Rand Realty announced that Kim-Marie Mullin, Business Development Manager based out of the firm’s New City office, has been inducted as President of the New York State Women’s Council of REALTORS®. In her new role, … Continue reading “RAND REALTY’S KIM-MARIE MULLIN TAKES REINS OF NYS WOMEN’S COUNCIL OF REALTORS®”
HVEDC hails Pepsi Beverages
Move by PBC to stay in Somers is sign of Hudson Valley’s attraction for business NEW WINDSOR, N.Y. – March 24, 2011 – Pepsi Beverages Company’s decision to stay in Somers illustrates that the Hudson Valley is the place to be for business, said Mike Oates, CEO of the region’s chief economic development arm, the Hudson Valley … Continue reading “HVEDC hails Pepsi Beverages”
FREE RETIREMENTOLOGY WORKSHOPS
HVFCU Financial Services Financial Consultant MaryKay Barry will conduct seminars Poughkeepsie, N.Y. (March 21, 2011) – MaryKay Barry, CFP®, Financial Consultant for HVFCU Financial Services, will be conducting Retirementology® workshops on rethinking the American dream in a new economy. “The workshop will help people become educated about some of the complex issues related to saving … Continue reading “FREE RETIREMENTOLOGY WORKSHOPS”
ULSTER COUNTY EXECUTIVE MIKE HEIN TO RUN IN KIWANIS KINGSTON CLASSIC
Event highlights Healthy Ulster campaign, opens Ulster County to spring season Kingston, N.Y. (March 18, 2011) – The Kiwanis Kingston Classic, back after a one-year hiatus and now less than a month away, has attracted Ulster County’s top official. Ulster County Executive Mike Hein, in a news conference on Friday, March 18, said he and … Continue reading “ULSTER COUNTY EXECUTIVE MIKE HEIN TO RUN IN KIWANIS KINGSTON CLASSIC”