by Josh Sommers Posted: January 15, 2010 – As a 1980s kid and avid baseball fan, I was pretty excited one day to open a package of Topps baseball cards and find a Mark Mc-Gwire rookie card. It was clear he was going places. Just too bad he ended up being a cheat and the … Continue reading “Focus on Marketing: McGwire missed mark in steroid confession”
Year: 2010
ORANGE REGIONAL NAMES FOCUS MEDIA ADVERTISING AGENCY OF RECORD
Goshen, N.Y. – January 7, 2010 –Focus Media, Inc., a prominent Hudson Valley-based public relations and marketing firm, has been named advertising agency of record for Orange Regional Medical Center. As agency of record, Focus Media will serve as Orange Regional’s strategic marketing partner. This role includes providing message development and creative for advertising campaigns, … Continue reading “ORANGE REGIONAL NAMES FOCUS MEDIA ADVERTISING AGENCY OF RECORD”
ORANGE COUNTY BUSINESS ACCELERATOR HOSTS SUCCESSFUL ENERGY SEMINAR
Event offered OC communities a jump-start for energy grant opportunities New Windsor, N.Y. – January 13, 2010 – Orange County Business Accelerator, in conjunction with Blue Springs Energy, hosted a successful energy grant seminar recently that offered municipalities in Orange County fast-track opportunities to apply for US Department of Energy grants early in 2010. … Continue reading “ORANGE COUNTY BUSINESS ACCELERATOR HOSTS SUCCESSFUL ENERGY SEMINAR”
PR Firms Merge
Michael Levensohn Times Herald-Record Posted: January 10, 2010 GOSHEN — The public-relations people would call this one a blockbuster. It’s what they do. Focus Media, the largest advertising and public-relations firm in Orange and Sullivan counties, is acquiring Madden Communications, the largest P.R. firm in Rockland County. Financial terms were not disclosed. The deal should … Continue reading “PR Firms Merge”
Focus on Marketing: People will buy quality if you make your case
By Josh Sommers Posted: January 08, 2010 People will pay more for quality. In a bad economy, they will do so within reason. Do you charge more for your product or service than your competitors? If so, have you educated the marketplace as to why? Nike charges more for its sneakers than similar brands. And … Continue reading “Focus on Marketing: People will buy quality if you make your case”
ORANGE REGIONAL NAMES FOCUS MEDIA ADVERTISING AGENCY OF RECORD
Goshen, N.Y. – January 7, 2010 – Focus Media, Inc., a prominent Hudson Valley-based public relations and marketing firm, has been named advertising agency of record for Orange Regional Medical Center. As agency of record, Focus Media will serve as Orange Regional’s strategic marketing partner. This role includes providing message development and creative for advertising … Continue reading “ORANGE REGIONAL NAMES FOCUS MEDIA ADVERTISING AGENCY OF RECORD”
SUNY Orange Newburgh Kaplan Hall Topping Out Event
The last steel beam was hoisted up into place for the $85 million Kaplan Hall at SUNY Orange Newburgh. SUNY Orange President Dr. William Richards, Orange County Executive Edward Diana, Congressman Maurice Hinchey and NYS Senator William Larkin were joined by college and county officials, Newburgh Mayor Nick Valentine and neighborhood residents for the occasion. Dr. Richards was enthused to … Continue reading “SUNY Orange Newburgh Kaplan Hall Topping Out Event”