Year: 2009

While marketing each unique industry requires a custom approach, a thoughtful marketing plan combining paid advertising elements and public relations is a powerful combination. While most companies deploy some type of paid advertising campaign, many organizations make the mistake of not working to attain earned media through third-party news media placements. A solid public relations … Continue reading “Third-party messages build trust, credibility”

As this recession brings big impacts to most sectors of the economy, business owners continue to hear the steady drum beat of marketers and salespeople telling them “this is the worst time to cut back on advertising.” While this advice is sound, businesses in today’s environment need to significantly sharpen their media buying process in … Continue reading “Make your media buys by the numbers, not gut”

I’m proud to announce starting Monday, March 9, my new weekly column “Focus On Marketing” will start in the Times Herald-Record (https://www.recordonline.com/), a top 10 newspaper in New York State serving the Mid-Hudson Valley and Catskills. Columns will also be published on this blog. I plan to share my ideas with businesses looking to market … Continue reading “New Times Herald-Record column starts Monday!”

I tell all my PR and marketing clients: double down on advertising in a bad economy to bring in new business and show the market place your confidence and relevance! Today 6,000 glossy, magazine-style Focus Media newsletters (In Focus) hit targeted businesses across the Hudson Valley. This sledgehammer ad is a page of the newsletter, … Continue reading “Taking my own advice”